Staff Reporters
Jun 22, 2018

PR winners: Cannes Lions 2018

Asia-Pacific wins five Silvers but no Golds in a category dominated by a creative agency.

TBWA Hakuhodo won Gold for AIG's 'Pride Jersey'
TBWA Hakuhodo won Gold for AIG's 'Pride Jersey'

An advertising agency came out on top of the PR Lions category, with a total of 89 gongs from 2,111 entries, including a Grand Prix, 14 Golds, 27 Silvers and 47 Bronzes.

AMVBBDO London scooped the Grand Prix for ‘Trash Isles’ on behalf of Plastic Oceans.

Asia-Pacific generated 13 Lions but no Golds. Silver Lions went to:

  • TBWA Hakuhodo for ‘Pride Jersey’ for AIG
  • DDB New Zealand for ‘Rescam’ for Netsafe
  • Grey Sydney for ‘Hello in Elephant’ for the David Sheldrick Wildlife Trust
  • BWM Dentsu Sydney for ‘Project Revoice’ for the ALS Association
  • FCB New Zealand for ‘Say it Tika’ for Vodafone

Bronze Lions went to:

  • Innocean Worldwide for ‘Chatty School Bus’ for Hyundai Motor
  • BWM Dentsu Sydney for ‘Project Revoice’ for the ALS Association
  • BBDO Pakistan for ‘The Bridal Uniform’ for UN Women
  • ADK Tokyo for ‘Future Cuisine Restaurant Ibuki’ for JAXA
  • Clemenger BBDO Wellington for ‘Give Nothing to Racism’ for the New Zealand Human Rights Commission
  • Clemenger BBDO Melbourne for ‘Never Before Barbie’ for Barbie
  • Ogilvy New Zeland for ‘The World’s Most Successful Recruitment Video’ for the New Zealand Police
  • DDB New Zealand for ‘Fight for Territory’ for Steinlager

View all the latest Cannes winners results, plus full coverage from our editors on the ground, here.

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