Matthew Miller
Apr 27, 2018

Australia's Host/Havas wins Black Pencil for 'Palau pledge'

APAC agencies also win 10 Yellow Pencils at D&AD. Here's a list of all the APAC winners.

Australia's Host/Havas wins Black Pencil for 'Palau pledge'

After announcing this year's winners a few days ago, D&AD revealed what type of pencil-shaped awards those winners have received during its award ceremony last night in London.

Australia's Host/Havas won a Black Pencil (one of three awarded) for the 'The Palau pledge', an initiative that made visitors sign a promise, right in their passport, to help protect the island nation's environment.

The other Black Pencils went to 'It’s a Tide Ad' by Saatchi & Saatchi New York for Procter & Gamble and 'Fearless Girl' by McCann New York for State Street Global Advisors.

APAC agencies brought home 10 Yellow Pencils, which are detailed below, along with all the APAC-based winners. (The table is sorted by the pencil type and then by country, and you can scroll horizontally by dragging the table.)

Title Jury Category Entrant company Client Country
Black Pencil
Palau Pledge Branding Campaign Branding & Identity Host/Havas Palau Legacy Project Australia
Yellow Pencil
Palau Pledge Branding Brand Expression in Print Host/Havas Palau Legacy Project Australia
Stop the Horror Film Advertising Crafts Direction for Film Advertising Revolver/Will O'Rourke Go Gentle Australia Australia
Stop the Horror Film Advertising Crafts Casting for Film Advertising Revolver/Will O'Rourke Go Gentle Australia Australia
No Conditions Apply - Sindoor Khela Experiential Community Experience FCB India The Times of India India
Sumo Girls 82 Techniques Art Direction Art Direction for Press Advertising Dentsu Hokkoku Shimbun Japan
Eating kabuki with your fingers Graphic Design Posters Dentsu Shochiku Minami-za Japan
The Soy Sauce Posters Outdoor Advertising Poster Advertising Campaigns Ogilvy & Mather Japan GK Sagawa Shoyu Inc. Japan
End Embarrassment Packaging Design Consumer Packaging Design Interbrand Japan Matsumotokiyoshi Holdings Japan
Geoff Branding Campaign Branding & Identity Y&R New Zealand Heinz Australia New Zealand
Re:scam Digital Design Service Design DDB Group New Zealand Netsafe New Zealand
Graphite Pencil
Sydney Design Festival Branding Brand Expression in Moving Image Re Museum of Applied Arts and Sciences Australia
Palau Pledge Direct Direct Response/Ambient Host/Havas Palau Legacy Project Australia
Palau Pledge Integrated Innovative Media Host/Havas Palau Legacy Project Australia
Palau Pledge Media Use of Direct Host/Havas Palau Legacy Project Australia
Putting the Roid in Android PR Product Launch BMF Sportsbet Australia
The Sick Bag Song Book Design Trade Books Wei Design Beijing United Press China
For the unforgettable memory woodcuts Crafts for Design Illustration for Design T-Change Design Co., Ltd. Chunjie Liu Art Studio China
The Immunity Charm Creativity for Good Design/Not for Profit McCann Worldgroup India Ministry of Public Health, Afghanistan India
The Good Vibes Project Digital Design Digital Design - Beta Cheil Worldwide India Sense International India India
M P Tourism - Toys Film Advertising Crafts Use of Music for Film Advertising Ogilvy & Mather M P Tourism Development Corporation India
Sweet Change Media Use of Retail McCann Worldgroup India Paytm India
The Immunity Charm Media Use of Direct McCann Worldgroup India Ministry of Public Health Afghanistan India
Safety Spokes Branding Brand Experience & Environments Ogilvy & Mather Japan GK Eyes, JAPAN Co. Ltd. Japan
SUMO GIRLS 82 TECHNIQUES Crafts for Advertising Photography for Advertising DENTSU INC. HOKKOKU SHIMBUN INC. Japan
SLOW TRAIN, SLOW LIFE. “Get Back, Tohoku.” Crafts for Advertising Illustration for Advertising DENTSU INC. EAST JAPAN RAILWAY COMPANY Japan
Red Bull Music Festival Tokyo Crafts for Advertising Typography for Advertising Mori Inc. Red Bull Japan
The Art of Cutouts Crafts for Design Illustration for Design DENTSU INC. OLFA Corporation Japan
Obsession for Smoothness Film Advertising Crafts Production Design for Film Advertising SIXINC Double A Japan
IT WAS THIS HIGH Media Use of Outdoor HAKUHODO Kettle/HAKUHODO Yahoo Japan Corporation Japan
The Soy Sauce Prints Press Advertising Press Advertising Campaigns (National) Ogilvy & Mather Japan GK Sagawa Shoyu Japan
The Lost Night Art Direction Art Direction for Film Advertising FCB New Zealand Health Promotion Agency New Zealand
The Child Replacement Programme Direct Direct Acquisition & Retention Colenso BBDO Mars NZ New Zealand
Re:scam Direct Direct Response/Digital DDB Group New Zealand Netsafe New Zealand
The Child Replacement Programme Integrated Integrated/Medium Business (50-500 employees) Colenso BBDO Mars NZ New Zealand
Pitching French Film To Hollywood Digital Marketing Online Video Adverts Ogilvy & Mather Singapore Alliance Française de Singapour Singapore
Pitching French Film To Hollywood Film Advertising Cinema Commercial Campaigns Ogilvy & Mather Singapore Alliance Française de Singapour Singapore
Rubbish Famzine Issue No.6 An Emojious Odyssey of the Gluttonous Omnivores Magazine & Newspaper Design Independent Magazines Kinetic Singapore holycrap.sg Singapore
Coming Of Age Press Advertising Press Advertising Campaigns (Local) DDB Group Singapore Breast Cancer Foundation Singapore
Hotel Mono Spatial Design Hospitality & Workplace interiors Spacedge Designs Eighteen Singapore
Capture Digital Marketing Online Video Adverts McCann Worldgroup Verena International Co. Thailand
Friendshit Film Advertising Crafts Direction for Film Advertising GREYnJ United KASIKORNBANK Thailand
Wood Pencil
NGV Triennial  Book Design Culture, Art & Design Books National Gallery of Victoria Public Australia
The Hearing Test in Disguise Branded Content & Entertainment Fiction Film 5-30 mins CHE Proximity Cochlear Australia
Fete of the World Branding Campaign Branding & Identity For The People Australian Ethical Australia
Sydney Design Festival Branding Branding Schemes/Large Organisation Re Museum of Applied Arts and Sciences Australia
G' AY MATE  Branding Logos Interbrand Australia  Cotton On Group  Australia
Melbourne Fringe Festival Rebrand  Branding Campaign Branding & Identity J. Walter Thompson Melbourne  Melbourne Fringe Festival  Australia
The Bottom 100 Crafts for Design Photography for Design Host/Havas Fund for Peace Australia
The Hearing Test in Disguise Creativity for Good Advertising & Marketing Communications/Brand CHE Proximity Cochlear Australia
Palau Pledge Creativity for Good Advertising & Marketing Communications/Brand Host/Havas Palau Legacy Project Australia
Westpac Rescue Rashie Creativity for Good Advertising & Marketing Communications/Brand Saatchi & Saatchi Sydney Westpac Banking Corporation Australia
Making the List Direct Direct Response/Digital CHE Proximity LEGO Australia Australia
The Hearing Test in Disguise Direct Direct Response/Film Advertising CHE Proximity Cochlear Australia
Stop The Horror Film Advertising Interactive Film Advertising Cummins&Partners Sydney Go Gentle Australia Australia
Tile - Lost Panda Film Advertising Crafts Animation for Film Advertising Alt.vfx Tile Australia
AIME "Cogs" Film Advertising Crafts Animation for Film Advertising M&C Saatchi, Sydney AIME Australia
G' AY MATE CAMPAIGN Graphic Design Posters Interbrand Australia  Cotton On Group Australia
Air-Ink Innovation Integrated Innovative Media Heineken Asia Pacific Heineken Asia Pacific Australia
Until We All Belong Integrated Integrated/Small Business (under 50 employees) Clemenger BBDO Melbourne AirBnB Australia
ANZ #HOLDTIGHT Media Use of Events TBWA Melbourne ANZ Australia
Westpac Rescue Rashie  Product Design Consumer & Industrial Product Design Saatchi & Saatchi Sydney Westpac Banking Corporation Australia
Palau Pledge Writing for Advertising Writing for Direct Host/Havas Palau Legacy Project Australia
Palau Pledge Writing for Design Writing for Printed Materials & Graphic Communications Host/Havas Palau Legacy Project Australia
Talk about Kunqu Book Design Culture, Art & Design Books Qu Minmin & Jiang Qian Jiangsu Phoenix Fine Arts Publishing.Ltd China
Walking the Path to Eternal Fragrance Book Design Specialist & Limited Edition Books Hanqingtang Design Phoenix Science Press China
Penguin Frozen Storybook Book Design Children's & Young Adult Books TBWA\\SHANGHAI Penguin Books China
For the unforgettable memory woodcuts Book Design Specialist & Limited Edition Books T-Change Design Chunjie Liu Art Studio China
Chop-Chop Campaign 2.0 Press Advertising Press Advertising Campaigns (International) Amber China / Shanghai ASD  China
Stay Connected Press Advertising Press Advertising Campaigns (Local) Publicis Shanghai XiaoMi Technology China
A Thread of Hope Spatial Design Installation Design TBWA SHANGHAI BAO BEI HUI JIA - NGO for Missing Children China
Block Out the Chaos: Babies / Dogs / Wife & Daughter Art Direction Art Direction for Press Advertising Cheil Worldwide, Hong Kong JBL Hong Kong
Scrabble Keyboard Digital Marketing Branded Apps & Games Cheil Worldwide, Hong Kong Scrabble Club HK Hong Kong
The Office of Hon Kenneth Leung Graphic Design Stationery Tomorrow Design Office Office of the Hon Kenneth Leung Hong Kong
Hot & Spicy Outdoor Advertising Poster Advertising Campaigns Ogilvy & Mather Group HK KFC - Birdland (Hong Kong) Ltd Hong Kong
The Immunity Charm Direct Direct Product & Service McCann Worldgroup India Ministry of Public Health Afghanistan India
The Immunity Charm PR In-Market Campaign McCann Worldgroup India Ministry of Public Health, Afghanistan India
Roads That Honk Product Design Innovative Product Design Hindustan Petroleum Hindustan Petroleum India
Scars of Misery Press Advertising Press Advertising Campaigns (National) Hakuhodo Indonesia Livy Prathevi  Indonesia
Red Bull Music Festival Tokyo Art Direction Art Direction for Poster Advertising Mori Red Bull Japan
GREEN LIGHT RUN Branded Content & Entertainment Live Experience TBWA\HAKUHODO adidas Japan Japan
OBSESSION FOR SMOOTHNESS Branded Content & Entertainment Sponsored SIX Double A Japan
Safety Spokes Branding Brand Expression in Moving Image Ogilvy & Mather Japan  Eyes, JAPAN Co. Ltd. Japan
Emergency Collectibles Branding Brand Experience & Environments Dentsu Kobe Shimbun Japan
Election in the Dark Branding Digital Brand Expression Dentsu Yahoo Japan Corporation Japan
Hotel Highway Branding Brand Experience & Environments HAKUHODO Kettle TWO  Japan
Hitotoki Clock Branding Digital Brand Expression Dentsu KING JIM Japan
Get Back, Tohoku. Crafts for Advertising Photography for Advertising DENTSU INC. EAST JAPAN RAILWAY COMPANY Japan
The Soy Sauce Posters - Flounder Fish Crafts for Advertising Illustration for Advertising Ogilvy & Mather Japan GK Sagawa Shoyu Inc. Japan
Rebranding of Sotetsu Crafts for Design Photography for Design good design company Sotetsu Holdings, Inc. Japan
STAR FLYER Crafts for Design Photography for Design HAKUHODO STAR FLYER Japan
Optical Odyssey Crafts for Design Photography for Design DENTSU INC. JINS Inc. Japan
One plus One. Crafts for Design Illustration for Design DENTSU INC. Ministry of Foreign Affairs of Japan Japan
UNCONTROLLED TYPES by Plotter Drawing Crafts for Design Typography for Design SHA inc. SHA inc. Japan
Makeup Tools Crafts for Design Photography for Design SHISEIDO CO., LTD. SHISEIDO CO., LTD. Japan
Eating Kabuki with your fingers. Crafts for Design Illustration for Design DENTSU INC. Shochiku co. ltd Minami-za Japan
Self-spelling KANJI Crafts for Design Typography for Design DENTSU INC. The Shizuoka Shimbun and Shizuoka Broadcasting System Japan
“Mist”ery Train Crafts for Design Illustration for Design DENTSU INC. Willer Trains Japan
Study Opposite Styles Crafts for Design Illustration for Design DENTSU INC. Tokai Polytechnic College Japan
The Soy Sauce Posters - Flounder Fish Crafts for Design Illustration for Design Ogilvy & Mather Japan GK Sagawa Shoyu Inc. Japan
GREEN LIGHT RUN Digital Marketing Innovative Use of Technology TBWA\HAKUHODO adidas Japan Japan
Emergency Collectibles Direct Direct Response/Press & Poster Dentsu Kobe Shimbun Japan
GREEN LIGHT RUN Experiential Tech Led TBWA\HAKUHODO Inc. adidas Japan Japan
Old Spice - We Make Scents for Men - Mask Film Advertising TV Commercials 1-20 seconds Sony Corporation Creative Center P&G Japan
Obsession for Smoothness Film Advertising Crafts Direction for Film Advertising SIXINC Double A Japan
The Soy Sauce Posters Graphic Design Posters Ogilvy & Mather Japan Sagawa Shoyu Japan
Safety Spokes Graphic Design Digital & Mobile Ogilvy & Mather Japan Eyes, JAPAN Japan
Fossette Graphic Design Posters Knot Fossette Hair Ginza Japan
Laforet Grand Bazar 2017 Summer Graphic Design Integrated Graphics Wieden+Kennedy Tokyo Laforet HARAJUKU Japan
Uncontrolled Types by Plotter Drawing Graphic Design Posters SHA SHA Japan
The Beauty of Food Logistics Graphic Design Posters Dentsu Toyota Japan
Make it Metal Media Use of Interaction Ogilvy & Mather Japan GK Sony Music Labels (Japan) Japan
OBSESSION FOR SMOOTHNESS Music Videos Direction for Music Videos SIXINC  DOUBLE A Japan
360° BOOK Packaging Design Structural Packaging Design SEIGENSHA Art Publishing, Inc. SEIGENSHA Art Publishing, Inc. Japan
Sumo Girls 82 Techniques Press Advertising Press Advertising (Local) Dentsu Hokkoku Shimbun Japan
COGY Wheelchair Product Design Innovative Product Design TBWA / HAKUHODO Tess Japan
3Dimensional Unpacked Graphic Design Moving Image (Graphic Design) Cheil Worldwide Samsung Electronics Korea, Republic of
3Dimensional Unpacked Spatial Design Set & Stage Design Cheil Worldwide Samsung Electronics Korea, Republic of
Drought Press Advertising Public Service Press Advertising Hakuhodo Malaysia Greenpeace Malaysia Malaysia
Go Balls Out Branded Content & Entertainment User Generated FCB New Zealand Testicular Cancer New Zealand New Zealand
NZ Police Recruitment Collaborative Agency - Client Collaboration Ogilvy & Mather New Zealand New Zealand Police New Zealand
Re:scam Digital Design Websites DDB Group New Zealand Netsafe New Zealand
SelfieSTIX Digital Marketing Digital Tools & Utilities Colenso BBDO Mars NZ New Zealand
The Child Replacement Programme Direct Direct Integrated Campaigns Colenso BBDO Mars NZ New Zealand
Re:scam Direct Direct Product & Service DDB Group New Zealand Netsafe New Zealand
Fight for Territory Experiential Tech Led DDB Group New Zealand Lion New Zealand
Fight for Territory Experiential Out-of-Home DDB Group New Zealand Lion New Zealand
The Child Replacement Programme Film Advertising TV Commercial Campaigns Colenso BBDO Mars NZ New Zealand
Geoff Film Advertising Crafts Animation for Film Advertising Assembly Y&R NZ New Zealand
Go Balls Out Media Use of Social FCB New Zealand Testicular Cancer New Zealand New Zealand
Fight for Territory Media Use of Interaction DDB Group New Zealand Lion New Zealand
Go Balls Out PR Use of Digital & Social Media FCB New Zealand Testicular Cancer New Zealand New Zealand
The Child Replacement Programme  Press Advertising Press Advertising Campaigns (National) Colenso BBDO Mars NZ New Zealand
Ford Ranger Direct Mailer Writing for Design Writing for Printed Materials & Graphic Communications J. Walter Thompson New Zealand Ford of New Zealand New Zealand
Unfettered ink: The Writings of Chen Chong Swee Book Design Culture, Art & Design Books Roots National Gallery Singapore Singapore
HHH—Horses. Hippotherapy. Heroes Book Design Specialist & Limited Edition Books BUREAU Riding for the Disabled Association Singapore Singapore
Pitching French Film To Hollywood Branded Content & Entertainment Non-Fiction Film up to 5 mins Ogilvy & Mather Singapore Alliance Française de Singapour Singapore
Pitching French Film To Hollywood Branded Content & Entertainment Non-Fiction Film up to 5 mins Ogilvy & Mather Singapore Alliance Française de Singapour Singapore
Nike Hyper Court Branding Brand Experience & Environments BBH Singapore Nike Singapore
Odd Creatures Crafts for Design Illustration for Design Kinetic Singapore HOLYCRAP.SG Singapore
Kinetic V6 Crafts for Design Typography for Design Kinetic Singapore Kinetic Singapore Singapore
Pitching French Film To Hollywood Direct Direct Integrated Campaigns Ogilvy & Mather Singapore Alliance Française de Singapour Singapore
Disappearing Tiger Packaging Design Consumer Packaging Design Jones Knowles Ritchie  Tiger Beer Singapore
Pitching French Film To Hollywood PR Creative B2C Campaign Ogilvy & Mather Singapore Alliance Française de Singapour Singapore
Alice's Wedding Film Advertising Crafts Casting for Film Advertising Havas Taiwan Volvo Cars Taiwan Taiwan
Rhythm of Love Wall Spatial Design Installation Design ADK TAIWAN 7-ELEVEN Taiwan Taiwan
Now in Fruit Flavours Art Direction Art Direction for Press Advertising GREYnJ United Ferrero Thailand
Friendshit Branded Content & Entertainment Fiction Film 5-30 mins GREYnJ United KASIKORNBANK Thailand
Loving Bangkok Night Press Advertising Press Advertising Campaigns (National) TBWA\\Thailand Phornphan Madhurapojanakul Thailand

 

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