Judging is complete in this year's D&AD awards, and the works listed below have won Pencils. But agencies will have to wait a bit longer to find what colour their Pencils will be.
Colours will be revealed at the the awards ceremony tomorrow (26 April) in London.
The judges have given out 721 Pencils overall. The US led the way with 194, followed by the UK with 165 and Japan with 46. BBDO New York has won the most Pencils with a total of 26. Dentsu came second with 18.
(You can drag to scroll this table horizontally.)
| Jury | Category | Winning entry | Entrant company | Primary client | Brand | Country |
|---|---|---|---|---|---|---|
| Art Direction | Art Direction for Film Advertising | The Lost Night | FCB New Zealand | Health Promotion Agency | New Zealand | |
| Art Direction | Art Direction for Poster Advertising | Red Bull Music Festival Tokyo | Mori | Red Bull | Red Bull Music Festival Tokyo | Japan |
| Art Direction | Art Direction for Press Advertising | Block Out the Chaos: Babies / Dogs / Wife & Daughter | Cheil Worldwide, Hong Kong | JBL | Hong Kong | |
| Art Direction | Art Direction for Press Advertising | Now in Fruit Flavours | GREYnJ United | Ferrero | Tic Tac | Thailand |
| Art Direction | Art Direction for Press Advertising | Sumo Girls 82 Techniques | Dentsu | Hokkoku Shimbun | The 101st Kanazawa High School Sumo Wrestling Tournament | Japan |
| Book Design | Children's & Young Adult Books | Penguin Frozen Storybook | TBWA\\SHANGHAI | Penguin Books | China | |
| Book Design | Culture, Art & Design Books | NGV Triennial | National Gallery of Victoria | Public | Australia | |
| Book Design | Culture, Art & Design Books | Talk about Kunqu | Qu Minmin & Jiang Qian | Jiangsu Phoenix Fine Arts Publishing.Ltd | China | |
| Book Design | Culture, Art & Design Books | Unfettered ink: The Writings of Chen Chong Swee | Roots | National Gallery Singapore | Singapore | |
| Book Design | Specialist & Limited Edition Books | For the unforgettable memory woodcuts | T-Change Design | Chunjie Liu Art Studio | China | |
| Book Design | Specialist & Limited Edition Books | HHH—Horses. Hippotherapy. Heroes | BUREAU | Riding for the Disabled Association Singapore | Singapore | |
| Book Design | Specialist & Limited Edition Books | Walking the Path to Eternal Fragrance | Hanqingtang Design | Phoenix Science Press | Hanqingtang Design | China |
| Book Design | Trade Books | The Sick Bag Song | Wei Design | Beijing United Press | China | |
| Branded Content & Entertainment | Fiction Film 5-30 mins | Friendshit | GREYnJ United | KASIKORNBANK | Thailand | |
| Branded Content & Entertainment | Fiction Film 5-30 mins | The Hearing Test in Disguise | CHE Proximity | Cochlear | Australia | |
| Branded Content & Entertainment | Live Experience | GREEN LIGHT RUN | TBWA\HAKUHODO | adidas Japan | Pure Boost | Japan |
| Branded Content & Entertainment | Non-Fiction Film up to 5 mins | Pitching French Film To Hollywood | Ogilvy & Mather Singapore | Alliance Française de Singapour | Cine-Club | Singapore |
| Branded Content & Entertainment | Non-Fiction Film up to 5 mins | Pitching French Film To Hollywood | Ogilvy & Mather Singapore | Alliance Française de Singapour | Cine-Club | Singapore |
| Branded Content & Entertainment | Sponsored | OBSESSION FOR SMOOTHNESS | SIX | Double A | Japan | |
| Branded Content & Entertainment | User Generated | Go Balls Out | FCB New Zealand | Testicular Cancer New Zealand | New Zealand | |
| Branding | Brand Experience & Environments | Emergency Collectibles | Dentsu | Kobe Shimbun | Japan | |
| Branding | Brand Experience & Environments | Hotel Highway | HAKUHODO Kettle | TWO | Sleepdays | Japan |
| Branding | Brand Experience & Environments | Nike Hyper Court | BBH Singapore | Nike | Singapore | |
| Branding | Brand Experience & Environments | Safety Spokes | Ogilvy & Mather Japan GK | Eyes, JAPAN Co. Ltd. | Eyes, Japan | Japan |
| Branding | Brand Expression in Moving Image | Safety Spokes | Ogilvy & Mather Japan | Eyes, JAPAN Co. Ltd. | Eyes, Japan | Japan |
| Branding | Brand Expression in Moving Image | Sydney Design Festival | Re | Museum of Applied Arts and Sciences | Sydney Design Festival | Australia |
| Branding | Brand Expression in Print | Palau Pledge | Host/Havas | Palau Legacy Project | Australia | |
| Branding | Branding Schemes/Large Organisation | Sydney Design Festival | Re | Museum of Applied Arts and Sciences | Sydney Design Festival | Australia |
| Branding | Campaign Branding & Identity | Fete of the World | For The People | Australian Ethical | Fete of the world | Australia |
| Branding | Campaign Branding & Identity | Geoff | Y&R New Zealand | Heinz Australia | Heinz Beanz | New Zealand |
| Branding | Campaign Branding & Identity | Melbourne Fringe Festival Rebrand | J. Walter Thompson Melbourne | Melbourne Fringe Festival | Australia | |
| Branding | Campaign Branding & Identity | Palau Pledge | Host/Havas | Palau Legacy Project | Australia | |
| Branding | Digital Brand Expression | Election in the Dark | Dentsu | Yahoo Japan Corporation | Japan | |
| Branding | Digital Brand Expression | Hitotoki Clock | Dentsu | KING JIM | HITOTOKI | Japan |
| Branding | Logos | G' AY MATE | Interbrand Australia | Cotton On Group | G' AY MATE | Australia |
| Collaborative | Agency - Client Collaboration | NZ Police Recruitment | Ogilvy & Mather New Zealand | New Zealand Police | Recruitment | New Zealand |
| Crafts for Advertising | Illustration for Advertising | Drought | Hakuhodo Malaysia | Greenpeace Malaysia | Greenpeace | Malaysia |
| Crafts for Advertising | Illustration for Advertising | SLOW TRAIN, SLOW LIFE. “Get Back, Tohoku.” | DENTSU INC. | EAST JAPAN RAILWAY COMPANY | Tohoku Shinkansen | Japan |
| Crafts for Advertising | Illustration for Advertising | The Soy Sauce Posters - Flounder Fish | Ogilvy & Mather Japan GK | Sagawa Shoyu Inc. | Sagawa Soy Sauce | Japan |
| Crafts for Advertising | Photography for Advertising | Get Back, Tohoku. | DENTSU INC. | EAST JAPAN RAILWAY COMPANY | Tohoku Shinkansen | Japan |
| Crafts for Advertising | Photography for Advertising | SUMO GIRLS 82 TECHNIQUES | DENTSU INC. | HOKKOKU SHIMBUN INC. | The 101st Kanazawa High School Sumo Wrestling Tournament | Japan |
| Crafts for Advertising | Typography for Advertising | Red Bull Music Festival Tokyo | Mori Inc. | Red Bull | Red Bull Music Festival Tokyo | Japan |
| Crafts for Design | Illustration for Design | “Mist”ery Train | DENTSU INC. | Willer Trains | Kyoto Tango Railway | Japan |
| Crafts for Design | Illustration for Design | Eating Kabuki with your fingers. | DENTSU INC. | Shochiku co. ltd Minami-za | Kabuki: Art & Artifacts Exhibition in Kyoto | Japan |
| Crafts for Design | Illustration for Design | For the unforgettable memory woodcuts | T-Change Design Co., Ltd. | Chunjie Liu Art Studio | China | |
| Crafts for Design | Illustration for Design | Odd Creatures | Kinetic Singapore | HOLYCRAP.SG | Odd Creatures | Singapore |
| Crafts for Design | Illustration for Design | One plus One. | DENTSU INC. | Ministry of Foreign Affairs of Japan | SDGs JAPAN | Japan |
| Crafts for Design | Illustration for Design | Study Opposite Styles | DENTSU INC. | Tokai Polytechnic College | Tokai Polytechnic College | Japan |
| Crafts for Design | Illustration for Design | The Art of Cutouts | DENTSU INC. | OLFA Corporation | Cutter | Japan |
| Crafts for Design | Illustration for Design | The Soy Sauce Posters - Flounder Fish | Ogilvy & Mather Japan GK | Sagawa Shoyu Inc. | Sagawa Soy Sauce | Japan |
| Crafts for Design | Photography for Design | Makeup Tools | SHISEIDO CO., LTD. | SHISEIDO CO., LTD. | SHISEIDO | Japan |
| Crafts for Design | Photography for Design | Optical Odyssey | DENTSU INC. | JINS Inc. | JINS Time Slip Glasses | Japan |
| Crafts for Design | Photography for Design | Rebranding of Sotetsu | good design company | Sotetsu Holdings, Inc. | Sotetsu | Japan |
| Crafts for Design | Photography for Design | STAR FLYER | HAKUHODO | STAR FLYER | STAR FLYER | Japan |
| Crafts for Design | Photography for Design | The Bottom 100 | Host/Havas | Fund for Peace | Australia | |
| Crafts for Design | Typography for Design | Kinetic V6 | Kinetic Singapore | Kinetic Singapore | Kinetic Singapore | Singapore |
| Crafts for Design | Typography for Design | Self-spelling KANJI | DENTSU INC. | The Shizuoka Shimbun and Shizuoka Broadcasting System | Japan | |
| Crafts for Design | Typography for Design | UNCONTROLLED TYPES by Plotter Drawing | SHA inc. | SHA inc. | UNCONTROLLED TYPES by Plotter Drawing | Japan |
| Creativity for Good | Advertising & Marketing Communications/Brand | Palau Pledge | Host/Havas | Palau Legacy Project | Australia | |
| Creativity for Good | Advertising & Marketing Communications/Brand | The Hearing Test in Disguise | CHE Proximity | Cochlear | Cochlear | Australia |
| Creativity for Good | Advertising & Marketing Communications/Brand | Westpac Rescue Rashie | Saatchi & Saatchi Sydney | Westpac Banking Corporation | Westpac | Australia |
| Creativity for Good | Design/Not for Profit | The Immunity Charm | McCann Worldgroup India | Ministry of Public Health, Afghanistan | Ministry of Public Health, Afghanistan | India |
| Digital Design | Digital Design - Beta | The Good Vibes Project | Cheil Worldwide India | Sense International India | India | |
| Digital Design | Service Design | Re:scam | DDB Group New Zealand | Netsafe | New Zealand | |
| Digital Design | Websites | Re:scam | DDB Group New Zealand | Netsafe | New Zealand | |
| Digital Marketing | Branded Apps & Games | Scrabble Keyboard | Cheil Worldwide, Hong Kong | Scrabble Club HK | Hong Kong | |
| Digital Marketing | Digital Tools & Utilities | SelfieSTIX | Colenso BBDO | Mars NZ | Pedigree | New Zealand |
| Digital Marketing | Innovative Use of Technology | GREEN LIGHT RUN | TBWA\HAKUHODO | adidas Japan | Pure Boost | Japan |
| Digital Marketing | Online Video Adverts | Capture | McCann Worldgroup | Verena International Co. | Sure | Thailand |
| Digital Marketing | Online Video Adverts | Pitching French Film To Hollywood | Ogilvy & Mather Singapore | Alliance Française de Singapour | Cine-Club | Singapore |
| Direct | Direct Acquisition & Retention | The Child Replacement Programme | Colenso BBDO | Mars NZ | Pedigree | New Zealand |
| Direct | Direct Integrated Campaigns | Pitching French Film To Hollywood | Ogilvy & Mather Singapore | Alliance Française de Singapour | Cine-Club | Singapore |
| Direct | Direct Integrated Campaigns | The Child Replacement Programme | Colenso BBDO | Mars NZ | Pedigree | New Zealand |
| Direct | Direct Product & Service | Re:scam | DDB Group New Zealand | Netsafe | New Zealand | |
| Direct | Direct Product & Service | The Immunity Charm | McCann Worldgroup India | Ministry of Public Health Afghanistan | India | |
| Direct | Direct Response/Ambient | Palau Pledge | Host/Havas | Palau Legacy Project | Australia | |
| Direct | Direct Response/Digital | Making the List | CHE Proximity | LEGO Australia | LEGO | Australia |
| Direct | Direct Response/Digital | Re:scam | DDB Group New Zealand | Netsafe | New Zealand | |
| Direct | Direct Response/Film Advertising | The Hearing Test in Disguise | CHE Proximity | Cochlear | Australia | |
| Direct | Direct Response/Press & Poster | Emergency Collectibles | Dentsu | Kobe Shimbun | Japan | |
| Experiential | Community Experience | No Conditions Apply - Sindoor Khela | FCB India | The Times of India | The Times of India | India |
| Experiential | Out-of-Home | Fight for Territory | DDB Group New Zealand | Lion | Steinlager | New Zealand |
| Experiential | Tech Led | Fight for Territory | DDB Group New Zealand | Lion | Steinlager | New Zealand |
| Experiential | Tech Led | GREEN LIGHT RUN | TBWA\HAKUHODO Inc. | adidas Japan | Pure Boost | Japan |
| Film Advertising | Cinema Commercial Campaigns | Pitching French Film To Hollywood | Ogilvy & Mather Singapore | Alliance Française de Singapour | Cine-Club | Singapore |
| Film Advertising | Interactive Film Advertising | Stop The Horror | Cummins&Partners Sydney | Go Gentle Australia | Stop The Horror | Australia |
| Film Advertising | TV Commercial Campaigns | The Child Replacement Programme | Colenso BBDO | Mars NZ | Pedigree | New Zealand |
| Film Advertising | TV Commercials 1-20 seconds | Old Spice - We Make Scents for Men - Mask | Sony Corporation Creative Center | P&G | Old Spice | Japan |
| Film Advertising Crafts | Animation for Film Advertising | AIME "Cogs" | M&C Saatchi, Sydney | AIME | Australia | |
| Film Advertising Crafts | Animation for Film Advertising | Geoff | Assembly | Y&R NZ | New Zealand | |
| Film Advertising Crafts | Animation for Film Advertising | Tile - Lost Panda | Alt.vfx | Tile | Australia | |
| Film Advertising Crafts | Casting for Film Advertising | Alice's Wedding | Havas Taiwan | Volvo Cars Taiwan | Taiwan | |
| Film Advertising Crafts | Casting for Film Advertising | Stop the Horror | Revolver/Will O'Rourke | Go Gentle Australia | Australia | |
| Film Advertising Crafts | Direction for Film Advertising | Friendshit | GREYnJ United | KASIKORNBANK | Thailand | |
| Film Advertising Crafts | Direction for Film Advertising | Obsession for Smoothness | SIXINC | Double A | Japan | |
| Film Advertising Crafts | Direction for Film Advertising | Stop the Horror | Revolver/Will O'Rourke | Go Gentle Australia | Australia | |
| Film Advertising Crafts | Production Design for Film Advertising | Obsession for Smoothness | SIXINC | Double A | Japan | |
| Film Advertising Crafts | Use of Music for Film Advertising | M P Tourism - Toys | Ogilvy & Mather | M P Tourism Development Corporation | India | |
| Graphic Design | Digital & Mobile | Safety Spokes | Ogilvy & Mather Japan | Eyes, JAPAN | Japan | |
| Graphic Design | Integrated Graphics | Laforet Grand Bazar 2017 Summer | Wieden+Kennedy Tokyo | Laforet HARAJUKU | Japan | |
| Graphic Design | Moving Image (Graphic Design) | 3Dimensional Unpacked | Cheil Worldwide | Samsung Electronics | Galaxy Note8 | Korea, Republic of |
| Graphic Design | Posters | Eating kabuki with your fingers | Dentsu | Shochiku Minami-za | Kabuki: Art&Artifacts exhibition inKyoto | Japan |
| Graphic Design | Posters | Fossette | Knot | Fossette Hair Ginza | Japan | |
| Graphic Design | Posters | G' AY MATE CAMPAIGN | Interbrand Australia | Cotton On Group | G' AY MATE CAMPAIGN | Australia |
| Graphic Design | Posters | The Beauty of Food Logistics | Dentsu | Toyota | Logistics & Forklift | Japan |
| Graphic Design | Posters | The Soy Sauce Posters | Ogilvy & Mather Japan | Sagawa Shoyu | Sagawa Soy Sauce | Japan |
| Graphic Design | Posters | Uncontrolled Types by Plotter Drawing | SHA | SHA | Uncontrolled Types by Plotter Drawing | Japan |
| Graphic Design | Stationery | The Office of Hon Kenneth Leung | Tomorrow Design Office | Office of the Hon Kenneth Leung | Hong Kong | |
| Integrated | Innovative Media | Air-Ink Innovation | Heineken Asia Pacific | Heineken Asia Pacific | Tiger Beer | Australia |
| Integrated | Innovative Media | Palau Pledge | Host/Havas | Palau Legacy Project | Australia | |
| Integrated | Integrated/Medium Business (50-500 employees) | The Child Replacement Programme | Colenso BBDO | Mars NZ | Pedigree | New Zealand |
| Integrated | Integrated/Small Business (under 50 employees) | Until We All Belong | Clemenger BBDO Melbourne | AirBnB | Australia | |
| Magazine & Newspaper Design | Independent Magazines | Rubbish Famzine Issue No.6 An Emojious Odyssey of the Gluttonous Omnivores | Kinetic Singapore | holycrap.sg | Rubbish Famzine | Singapore |
| Media | Use of Direct | Palau Pledge | Host/Havas | Palau Legacy Project | Australia | |
| Media | Use of Direct | The Immunity Charm | McCann Worldgroup India | Ministry of Public Health Afghanistan | India | |
| Media | Use of Events | ANZ #HOLDTIGHT | TBWA Melbourne | ANZ | Australia | |
| Media | Use of Interaction | Fight for Territory | DDB Group New Zealand | Lion | Steinlager | New Zealand |
| Media | Use of Interaction | Make it Metal | Ogilvy & Mather Japan GK | Sony Music Labels (Japan) | Crossfaith (Music Artists) | Japan |
| Media | Use of Outdoor | IT WAS THIS HIGH | HAKUHODO Kettle/HAKUHODO | Yahoo Japan Corporation | Yahoo! JAPAN | Japan |
| Media | Use of Retail | Sweet Change | McCann Worldgroup India | Paytm | India | |
| Media | Use of Social | Go Balls Out | FCB New Zealand | Testicular Cancer New Zealand | New Zealand | |
| Music Videos | Direction for Music Videos | OBSESSION FOR SMOOTHNESS | SIXINC | DOUBLE A | DOUBLE A | Japan |
| Outdoor Advertising | Poster Advertising Campaigns | Hot & Spicy | Ogilvy & Mather Group HK | KFC - Birdland (Hong Kong) Ltd | KFC | Hong Kong |
| Outdoor Advertising | Poster Advertising Campaigns | The Soy Sauce Posters | Ogilvy & Mather Japan GK | Sagawa Shoyu Inc. | Sagawa Soy Sauce | Japan |
| Packaging Design | Consumer Packaging Design | Disappearing Tiger | Jones Knowles Ritchie | Tiger Beer | Singapore | |
| Packaging Design | Consumer Packaging Design | End Embarrassment | Interbrand Japan | Matsumotokiyoshi Holdings | Matsukiyo | Japan |
| Packaging Design | Structural Packaging Design | 360° BOOK | SEIGENSHA Art Publishing, Inc. | SEIGENSHA Art Publishing, Inc. | 360° BOOK | Japan |
| PR | Creative B2C Campaign | Pitching French Film To Hollywood | Ogilvy & Mather Singapore | Alliance Française de Singapour | Cine-Club | Singapore |
| PR | In-Market Campaign | The Immunity Charm | McCann Worldgroup India | Ministry of Public Health, Afghanistan | Ministry of Public Health, Afghanistan | India |
| PR | Product Launch | Putting the Roid in Android | BMF | Sportsbet | Sportsbet | Australia |
| PR | Use of Digital & Social Media | Go Balls Out | FCB New Zealand | Testicular Cancer New Zealand | New Zealand | |
| Press Advertising | Press Advertising (Local) | Sumo Girls 82 Techniques | Dentsu | Hokkoku Shimbun | The 101st Kanazawa High School Sumo Wrestling Tournament | Japan |
| Press Advertising | Press Advertising Campaigns (International) | Chop-Chop Campaign 2.0 | Amber China / Shanghai | ASD | Ammeloo Chef’s Edition Knife Series | China |
| Press Advertising | Press Advertising Campaigns (Local) | Coming Of Age | DDB Group Singapore | Breast Cancer Foundation | Singapore | |
| Press Advertising | Press Advertising Campaigns (Local) | Stay Connected | Publicis Shanghai | XiaoMi Technology | China | |
| Press Advertising | Press Advertising Campaigns (National) | Loving Bangkok Night | TBWA\\Thailand | Phornphan Madhurapojanakul | McDonald's | Thailand |
| Press Advertising | Press Advertising Campaigns (National) | Scars of Misery | Hakuhodo Indonesia | Livy Prathevi | Jakarta Globe | Indonesia |
| Press Advertising | Press Advertising Campaigns (National) | The Child Replacement Programme | Colenso BBDO | Mars NZ | Pedigree | New Zealand |
| Press Advertising | Press Advertising Campaigns (National) | The Soy Sauce Prints | Ogilvy & Mather Japan GK | Sagawa Shoyu | Sagawa Soy Sauce | Japan |
| Press Advertising | Public Service Press Advertising | Drought | Hakuhodo Malaysia | Greenpeace Malaysia | Malaysia | |
| Product Design | Consumer & Industrial Product Design | Westpac Rescue Rashie | Saatchi & Saatchi Sydney | Westpac Banking Corporation | Westpac | Australia |
| Product Design | Innovative Product Design | COGY Wheelchair | TBWA / HAKUHODO | Tess | COGY | Japan |
| Product Design | Innovative Product Design | Roads That Honk | Hindustan Petroleum | Hindustan Petroleum | Hindustan Petroleum | India |
| Spatial Design | Hospitality & Workplace interiors | Hotel Mono | Spacedge Designs | Eighteen | Singapore | |
| Spatial Design | Installation Design | A Thread of Hope | TBWA SHANGHAI | BAO BEI HUI JIA - NGO for Missing Children | China | |
| Spatial Design | Installation Design | Rhythm of Love Wall | ADK TAIWAN | 7-ELEVEN Taiwan | 7-ELEVEN CSR | Taiwan |
| Spatial Design | Set & Stage Design | 3Dimensional Unpacked | Cheil Worldwide | Samsung Electronics | Galaxy Note8 | Korea, Republic of |
| Writing for Advertising | Writing for Direct | Palau Pledge | Host/Havas | Palau Legacy Project | Australia | |
| Writing for Design | Writing for Printed Materials & Graphic Communications | Ford Ranger Direct Mailer | J. Walter Thompson New Zealand | Ford of New Zealand | Ford of New Zealand Direct Mailer | New Zealand |
| Writing for Design | Writing for Printed Materials & Graphic Communications | Palau Pledge | Host/Havas | Palau Legacy Project | Australia |
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