Staff Reporters
Apr 25, 2018

List of APAC 2018 D&AD Pencil winners

The works listed here have won a Pencil, but colours won't be revealed until tomorrow night.

List of APAC 2018 D&AD Pencil winners

Judging is complete in this year's D&AD awards, and the works listed below have won Pencils. But agencies will have to wait a bit longer to find what colour their Pencils will be.

Colours will be revealed at the the awards ceremony tomorrow (26 April) in London.

The judges have given out 721 Pencils overall. The US led the way with 194, followed by the UK with 165 and Japan with 46. BBDO New York has won the most Pencils with a total of 26. Dentsu came second with 18.

(You can drag to scroll this table horizontally.)

Jury Category Winning entry Entrant company Primary client Brand Country
Art Direction Art Direction for Film Advertising The Lost Night FCB New Zealand Health Promotion Agency New Zealand
Art Direction Art Direction for Poster Advertising Red Bull Music Festival Tokyo Mori Red Bull Red Bull Music Festival Tokyo Japan
Art Direction Art Direction for Press Advertising Block Out the Chaos: Babies / Dogs / Wife & Daughter Cheil Worldwide, Hong Kong JBL   Hong Kong
Art Direction Art Direction for Press Advertising Now in Fruit Flavours GREYnJ United Ferrero Tic Tac Thailand
Art Direction Art Direction for Press Advertising Sumo Girls 82 Techniques Dentsu Hokkoku Shimbun The 101st Kanazawa High School Sumo Wrestling Tournament Japan
Book Design Children's & Young Adult Books Penguin Frozen Storybook TBWA\\SHANGHAI Penguin Books   China
Book Design Culture, Art & Design Books NGV Triennial  National Gallery of Victoria Public   Australia
Book Design Culture, Art & Design Books Talk about Kunqu Qu Minmin & Jiang Qian Jiangsu Phoenix Fine Arts Publishing.Ltd China
Book Design Culture, Art & Design Books Unfettered ink: The Writings of Chen Chong Swee Roots National Gallery Singapore Singapore
Book Design Specialist & Limited Edition Books For the unforgettable memory woodcuts T-Change Design Chunjie Liu Art Studio   China
Book Design Specialist & Limited Edition Books HHH—Horses. Hippotherapy. Heroes BUREAU Riding for the Disabled Association Singapore Singapore
Book Design Specialist & Limited Edition Books Walking the Path to Eternal Fragrance Hanqingtang Design Phoenix Science Press Hanqingtang Design China
Book Design Trade Books The Sick Bag Song Wei Design Beijing United Press   China
Branded Content & Entertainment Fiction Film 5-30 mins Friendshit GREYnJ United KASIKORNBANK   Thailand
Branded Content & Entertainment Fiction Film 5-30 mins The Hearing Test in Disguise CHE Proximity Cochlear   Australia
Branded Content & Entertainment Live Experience GREEN LIGHT RUN TBWA\HAKUHODO adidas Japan Pure Boost Japan
Branded Content & Entertainment Non-Fiction Film up to 5 mins Pitching French Film To Hollywood Ogilvy & Mather Singapore Alliance Française de Singapour Cine-Club Singapore
Branded Content & Entertainment Non-Fiction Film up to 5 mins Pitching French Film To Hollywood Ogilvy & Mather Singapore Alliance Française de Singapour Cine-Club Singapore
Branded Content & Entertainment Sponsored OBSESSION FOR SMOOTHNESS SIX Double A   Japan
Branded Content & Entertainment User Generated Go Balls Out FCB New Zealand Testicular Cancer New Zealand New Zealand
Branding Brand Experience & Environments Emergency Collectibles Dentsu Kobe Shimbun   Japan
Branding Brand Experience & Environments Hotel Highway HAKUHODO Kettle TWO  Sleepdays Japan
Branding Brand Experience & Environments Nike Hyper Court BBH Singapore Nike   Singapore
Branding Brand Experience & Environments Safety Spokes Ogilvy & Mather Japan GK Eyes, JAPAN Co. Ltd. Eyes, Japan Japan
Branding Brand Expression in Moving Image Safety Spokes Ogilvy & Mather Japan  Eyes, JAPAN Co. Ltd. Eyes, Japan Japan
Branding Brand Expression in Moving Image Sydney Design Festival Re Museum of Applied Arts and Sciences Sydney Design Festival Australia
Branding Brand Expression in Print Palau Pledge Host/Havas Palau Legacy Project   Australia
Branding Branding Schemes/Large Organisation Sydney Design Festival Re Museum of Applied Arts and Sciences Sydney Design Festival Australia
Branding Campaign Branding & Identity Fete of the World For The People Australian Ethical Fete of the world Australia
Branding Campaign Branding & Identity Geoff Y&R New Zealand Heinz Australia Heinz Beanz New Zealand
Branding Campaign Branding & Identity Melbourne Fringe Festival Rebrand  J. Walter Thompson Melbourne  Melbourne Fringe Festival  Australia
Branding Campaign Branding & Identity Palau Pledge Host/Havas Palau Legacy Project   Australia
Branding Digital Brand Expression Election in the Dark Dentsu Yahoo Japan Corporation Japan
Branding Digital Brand Expression Hitotoki Clock Dentsu KING JIM HITOTOKI Japan
Branding Logos G' AY MATE  Interbrand Australia  Cotton On Group  G' AY MATE  Australia
Collaborative Agency - Client Collaboration NZ Police Recruitment Ogilvy & Mather New Zealand New Zealand Police Recruitment New Zealand
Crafts for Advertising Illustration for Advertising Drought Hakuhodo Malaysia Greenpeace Malaysia Greenpeace Malaysia
Crafts for Advertising Illustration for Advertising SLOW TRAIN, SLOW LIFE. “Get Back, Tohoku.” DENTSU INC. EAST JAPAN RAILWAY COMPANY Tohoku Shinkansen Japan
Crafts for Advertising Illustration for Advertising The Soy Sauce Posters - Flounder Fish Ogilvy & Mather Japan GK Sagawa Shoyu Inc. Sagawa Soy Sauce Japan
Crafts for Advertising Photography for Advertising Get Back, Tohoku. DENTSU INC. EAST JAPAN RAILWAY COMPANY Tohoku Shinkansen Japan
Crafts for Advertising Photography for Advertising SUMO GIRLS 82 TECHNIQUES DENTSU INC. HOKKOKU SHIMBUN INC. The 101st Kanazawa High School Sumo Wrestling Tournament Japan
Crafts for Advertising Typography for Advertising Red Bull Music Festival Tokyo Mori Inc. Red Bull Red Bull Music Festival Tokyo Japan
Crafts for Design Illustration for Design “Mist”ery Train DENTSU INC. Willer Trains Kyoto Tango Railway Japan
Crafts for Design Illustration for Design Eating Kabuki with your fingers. DENTSU INC. Shochiku co. ltd Minami-za Kabuki: Art & Artifacts Exhibition in Kyoto Japan
Crafts for Design Illustration for Design For the unforgettable memory woodcuts T-Change Design Co., Ltd. Chunjie Liu Art Studio   China
Crafts for Design Illustration for Design Odd Creatures Kinetic Singapore HOLYCRAP.SG Odd Creatures Singapore
Crafts for Design Illustration for Design One plus One. DENTSU INC. Ministry of Foreign Affairs of Japan SDGs JAPAN Japan
Crafts for Design Illustration for Design Study Opposite Styles DENTSU INC. Tokai Polytechnic College Tokai Polytechnic College Japan
Crafts for Design Illustration for Design The Art of Cutouts DENTSU INC. OLFA Corporation Cutter Japan
Crafts for Design Illustration for Design The Soy Sauce Posters - Flounder Fish Ogilvy & Mather Japan GK Sagawa Shoyu Inc. Sagawa Soy Sauce Japan
Crafts for Design Photography for Design Makeup Tools SHISEIDO CO., LTD. SHISEIDO CO., LTD. SHISEIDO Japan
Crafts for Design Photography for Design Optical Odyssey DENTSU INC. JINS Inc. JINS Time Slip Glasses Japan
Crafts for Design Photography for Design Rebranding of Sotetsu good design company Sotetsu Holdings, Inc. Sotetsu Japan
Crafts for Design Photography for Design STAR FLYER HAKUHODO STAR FLYER STAR FLYER Japan
Crafts for Design Photography for Design The Bottom 100 Host/Havas Fund for Peace   Australia
Crafts for Design Typography for Design Kinetic V6 Kinetic Singapore Kinetic Singapore Kinetic Singapore Singapore
Crafts for Design Typography for Design Self-spelling KANJI DENTSU INC. The Shizuoka Shimbun and Shizuoka Broadcasting System Japan
Crafts for Design Typography for Design UNCONTROLLED TYPES by Plotter Drawing SHA inc. SHA inc. UNCONTROLLED TYPES by Plotter Drawing Japan
Creativity for Good Advertising & Marketing Communications/Brand Palau Pledge Host/Havas Palau Legacy Project   Australia
Creativity for Good Advertising & Marketing Communications/Brand The Hearing Test in Disguise CHE Proximity Cochlear Cochlear Australia
Creativity for Good Advertising & Marketing Communications/Brand Westpac Rescue Rashie Saatchi & Saatchi Sydney Westpac Banking Corporation Westpac Australia
Creativity for Good Design/Not for Profit The Immunity Charm McCann Worldgroup India Ministry of Public Health, Afghanistan Ministry of Public Health, Afghanistan India
Digital Design Digital Design - Beta The Good Vibes Project Cheil Worldwide India Sense International India India
Digital Design Service Design Re:scam DDB Group New Zealand Netsafe   New Zealand
Digital Design Websites Re:scam DDB Group New Zealand Netsafe   New Zealand
Digital Marketing Branded Apps & Games Scrabble Keyboard Cheil Worldwide, Hong Kong Scrabble Club HK   Hong Kong
Digital Marketing Digital Tools & Utilities SelfieSTIX Colenso BBDO Mars NZ Pedigree New Zealand
Digital Marketing Innovative Use of Technology GREEN LIGHT RUN TBWA\HAKUHODO adidas Japan Pure Boost Japan
Digital Marketing Online Video Adverts Capture McCann Worldgroup Verena International Co. Sure Thailand
Digital Marketing Online Video Adverts Pitching French Film To Hollywood Ogilvy & Mather Singapore Alliance Française de Singapour Cine-Club Singapore
Direct Direct Acquisition & Retention The Child Replacement Programme Colenso BBDO Mars NZ Pedigree New Zealand
Direct Direct Integrated Campaigns Pitching French Film To Hollywood Ogilvy & Mather Singapore Alliance Française de Singapour Cine-Club Singapore
Direct Direct Integrated Campaigns The Child Replacement Programme Colenso BBDO Mars NZ Pedigree New Zealand
Direct Direct Product & Service Re:scam DDB Group New Zealand Netsafe   New Zealand
Direct Direct Product & Service The Immunity Charm McCann Worldgroup India Ministry of Public Health Afghanistan India
Direct Direct Response/Ambient Palau Pledge Host/Havas Palau Legacy Project   Australia
Direct Direct Response/Digital Making the List CHE Proximity LEGO Australia LEGO Australia
Direct Direct Response/Digital Re:scam DDB Group New Zealand Netsafe   New Zealand
Direct Direct Response/Film Advertising The Hearing Test in Disguise CHE Proximity Cochlear   Australia
Direct Direct Response/Press & Poster Emergency Collectibles Dentsu Kobe Shimbun   Japan
Experiential Community Experience No Conditions Apply - Sindoor Khela FCB India The Times of India The Times of India India
Experiential Out-of-Home Fight for Territory DDB Group New Zealand Lion Steinlager New Zealand
Experiential Tech Led Fight for Territory DDB Group New Zealand Lion Steinlager New Zealand
Experiential Tech Led GREEN LIGHT RUN TBWA\HAKUHODO Inc. adidas Japan Pure Boost Japan
Film Advertising Cinema Commercial Campaigns Pitching French Film To Hollywood Ogilvy & Mather Singapore Alliance Française de Singapour Cine-Club Singapore
Film Advertising Interactive Film Advertising Stop The Horror Cummins&Partners Sydney Go Gentle Australia Stop The Horror Australia
Film Advertising TV Commercial Campaigns The Child Replacement Programme Colenso BBDO Mars NZ Pedigree New Zealand
Film Advertising TV Commercials 1-20 seconds Old Spice - We Make Scents for Men - Mask Sony Corporation Creative Center P&G Old Spice Japan
Film Advertising Crafts Animation for Film Advertising AIME "Cogs" M&C Saatchi, Sydney AIME   Australia
Film Advertising Crafts Animation for Film Advertising Geoff Assembly Y&R NZ   New Zealand
Film Advertising Crafts Animation for Film Advertising Tile - Lost Panda Alt.vfx Tile   Australia
Film Advertising Crafts Casting for Film Advertising Alice's Wedding Havas Taiwan Volvo Cars Taiwan   Taiwan
Film Advertising Crafts Casting for Film Advertising Stop the Horror Revolver/Will O'Rourke Go Gentle Australia   Australia
Film Advertising Crafts Direction for Film Advertising Friendshit GREYnJ United KASIKORNBANK   Thailand
Film Advertising Crafts Direction for Film Advertising Obsession for Smoothness SIXINC Double A   Japan
Film Advertising Crafts Direction for Film Advertising Stop the Horror Revolver/Will O'Rourke Go Gentle Australia   Australia
Film Advertising Crafts Production Design for Film Advertising Obsession for Smoothness SIXINC Double A   Japan
Film Advertising Crafts Use of Music for Film Advertising M P Tourism - Toys Ogilvy & Mather M P Tourism Development Corporation India
Graphic Design Digital & Mobile Safety Spokes Ogilvy & Mather Japan Eyes, JAPAN   Japan
Graphic Design Integrated Graphics Laforet Grand Bazar 2017 Summer Wieden+Kennedy Tokyo Laforet HARAJUKU   Japan
Graphic Design Moving Image (Graphic Design) 3Dimensional Unpacked Cheil Worldwide Samsung Electronics Galaxy Note8 Korea, Republic of
Graphic Design Posters Eating kabuki with your fingers Dentsu Shochiku Minami-za Kabuki: Art&Artifacts exhibition inKyoto Japan
Graphic Design Posters Fossette Knot Fossette Hair Ginza   Japan
Graphic Design Posters G' AY MATE CAMPAIGN Interbrand Australia  Cotton On Group G' AY MATE CAMPAIGN  Australia
Graphic Design Posters The Beauty of Food Logistics Dentsu Toyota Logistics & Forklift Japan
Graphic Design Posters The Soy Sauce Posters Ogilvy & Mather Japan Sagawa Shoyu Sagawa Soy Sauce Japan
Graphic Design Posters Uncontrolled Types by Plotter Drawing SHA SHA Uncontrolled Types by Plotter Drawing Japan
Graphic Design Stationery The Office of Hon Kenneth Leung Tomorrow Design Office Office of the Hon Kenneth Leung Hong Kong
Integrated Innovative Media Air-Ink Innovation Heineken Asia Pacific Heineken Asia Pacific Tiger Beer Australia
Integrated Innovative Media Palau Pledge Host/Havas Palau Legacy Project   Australia
Integrated Integrated/Medium Business (50-500 employees) The Child Replacement Programme Colenso BBDO Mars NZ Pedigree New Zealand
Integrated Integrated/Small Business (under 50 employees) Until We All Belong Clemenger BBDO Melbourne AirBnB   Australia
Magazine & Newspaper Design Independent Magazines Rubbish Famzine Issue No.6 An Emojious Odyssey of the Gluttonous Omnivores Kinetic Singapore holycrap.sg Rubbish Famzine Singapore
Media Use of Direct Palau Pledge Host/Havas Palau Legacy Project   Australia
Media Use of Direct The Immunity Charm McCann Worldgroup India Ministry of Public Health Afghanistan India
Media Use of Events ANZ #HOLDTIGHT TBWA Melbourne ANZ   Australia
Media Use of Interaction Fight for Territory DDB Group New Zealand Lion Steinlager New Zealand
Media Use of Interaction Make it Metal Ogilvy & Mather Japan GK Sony Music Labels (Japan) Crossfaith (Music Artists) Japan
Media Use of Outdoor IT WAS THIS HIGH HAKUHODO Kettle/HAKUHODO Yahoo Japan Corporation Yahoo! JAPAN Japan
Media Use of Retail Sweet Change McCann Worldgroup India Paytm   India
Media Use of Social Go Balls Out FCB New Zealand Testicular Cancer New Zealand New Zealand
Music Videos Direction for Music Videos OBSESSION FOR SMOOTHNESS SIXINC  DOUBLE A DOUBLE A Japan
Outdoor Advertising Poster Advertising Campaigns Hot & Spicy Ogilvy & Mather Group HK KFC - Birdland (Hong Kong) Ltd KFC Hong Kong
Outdoor Advertising Poster Advertising Campaigns The Soy Sauce Posters Ogilvy & Mather Japan GK Sagawa Shoyu Inc. Sagawa Soy Sauce Japan
Packaging Design Consumer Packaging Design Disappearing Tiger Jones Knowles Ritchie  Tiger Beer   Singapore
Packaging Design Consumer Packaging Design End Embarrassment Interbrand Japan Matsumotokiyoshi Holdings Matsukiyo Japan
Packaging Design Structural Packaging Design 360° BOOK SEIGENSHA Art Publishing, Inc. SEIGENSHA Art Publishing, Inc. 360° BOOK Japan
PR Creative B2C Campaign Pitching French Film To Hollywood Ogilvy & Mather Singapore Alliance Française de Singapour Cine-Club Singapore
PR In-Market Campaign The Immunity Charm McCann Worldgroup India Ministry of Public Health, Afghanistan Ministry of Public Health, Afghanistan India
PR Product Launch Putting the Roid in Android BMF Sportsbet Sportsbet Australia
PR Use of Digital & Social Media Go Balls Out FCB New Zealand Testicular Cancer New Zealand New Zealand
Press Advertising Press Advertising (Local) Sumo Girls 82 Techniques Dentsu Hokkoku Shimbun The 101st Kanazawa High School Sumo Wrestling Tournament Japan
Press Advertising Press Advertising Campaigns (International) Chop-Chop Campaign 2.0 Amber China / Shanghai ASD  Ammeloo Chef’s Edition Knife Series China
Press Advertising Press Advertising Campaigns (Local) Coming Of Age DDB Group Singapore Breast Cancer Foundation Singapore
Press Advertising Press Advertising Campaigns (Local) Stay Connected Publicis Shanghai XiaoMi Technology   China
Press Advertising Press Advertising Campaigns (National) Loving Bangkok Night TBWA\\Thailand Phornphan Madhurapojanakul McDonald's Thailand
Press Advertising Press Advertising Campaigns (National) Scars of Misery Hakuhodo Indonesia Livy Prathevi  Jakarta Globe Indonesia
Press Advertising Press Advertising Campaigns (National) The Child Replacement Programme  Colenso BBDO Mars NZ Pedigree New Zealand
Press Advertising Press Advertising Campaigns (National) The Soy Sauce Prints Ogilvy & Mather Japan GK Sagawa Shoyu Sagawa Soy Sauce Japan
Press Advertising Public Service Press Advertising Drought Hakuhodo Malaysia Greenpeace Malaysia   Malaysia
Product Design Consumer & Industrial Product Design Westpac Rescue Rashie  Saatchi & Saatchi Sydney Westpac Banking Corporation Westpac Australia
Product Design Innovative Product Design COGY Wheelchair TBWA / HAKUHODO Tess COGY Japan
Product Design Innovative Product Design Roads That Honk Hindustan Petroleum Hindustan Petroleum Hindustan Petroleum India
Spatial Design Hospitality & Workplace interiors Hotel Mono Spacedge Designs Eighteen   Singapore
Spatial Design Installation Design A Thread of Hope TBWA SHANGHAI BAO BEI HUI JIA - NGO for Missing Children China
Spatial Design Installation Design Rhythm of Love Wall ADK TAIWAN 7-ELEVEN Taiwan 7-ELEVEN CSR Taiwan
Spatial Design Set & Stage Design 3Dimensional Unpacked Cheil Worldwide Samsung Electronics Galaxy Note8 Korea, Republic of
Writing for Advertising Writing for Direct Palau Pledge Host/Havas Palau Legacy Project   Australia
Writing for Design Writing for Printed Materials & Graphic Communications Ford Ranger Direct Mailer J. Walter Thompson New Zealand Ford of New Zealand Ford of New Zealand Direct Mailer New Zealand
Writing for Design Writing for Printed Materials & Graphic Communications Palau Pledge Host/Havas Palau Legacy Project   Australia

 

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