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You don’t always need to pay to play
Don't discount the importance of SEO in communications plans for building reputation, argues Edelman's digital director.
Synergy Search: The future of search marketing
In China’s rapidly changing search marketing landscape, advertisers must know how to invest across platforms. GroupM has a solution.
Bing takes on Trivago, Google with intelligent search features
Microsoft has updated a search function in Bing, with the initial rollout fixated around the hospitality & travel industry.
Direct website traffic is the most influential ranking factor: SEMrush
Google's algorithm still considers direct site visits as the best indicator of a relevance and value for users, adding to the domain authority.
The new normal: Voice search and the future of marketing
Though it complicates search marketing, adoption of voice search could be an excellent opportunity for brands, writes Luke Janich.
Key technologies for financial-services marketers
Geraldine Goh, head of marketing in Asia for IG, talks about the challenges of marketing financial services brands in today's international marketplace.
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