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Aug 4, 2021

How CP FreshMart won business by losing Google-search ad auctions

CASE STUDY: With Yell Advertising, the Thai food-delivery service purposely lost search-engine keyword auctions and wrote ad copy that called out the competitor in the above ad spot.

Aug 21, 2019

You don’t always need to pay to play

Don't discount the importance of SEO in communications plans for building reputation, argues Edelman's digital director.

Aug 7, 2018

Bing takes on Trivago, Google with intelligent search features

Microsoft has updated a search function in Bing, with the initial rollout fixated around the hospitality & travel industry.

Nov 21, 2017

Direct website traffic is the most influential ranking factor: SEMrush

Google's algorithm still considers direct site visits as the best indicator of a relevance and value for users, adding to the domain authority.

May 23, 2017

The new normal: Voice search and the future of marketing

Though it complicates search marketing, adoption of voice search could be an excellent opportunity for brands, writes Luke Janich.