Babar Khan Javed
Nov 21, 2017

Direct website traffic is the most influential ranking factor: SEMrush

Google's algorithm still considers direct site visits as the best indicator of a relevance and value for users, adding to the domain authority.

Of the top 17 ranking factors reported in the second edition of the SEMrush Ranking Factors Study 2017, direct website traffic is the most influential factor.

With the help of a machine learning algorithm, SEMRush analyzed 600,000 keywords from clients to determine the factors that matter the most to search engines. The results are as follows

  1. Direct website visits
  2. Time on site...

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