The role had been vacant since Brad MacAfee left in December.
Brad MacAfee is leaving Porter Novelli after almost two decades, which included four years as chief executive of the Omnicom network agency.
Perception of the brand in Asia has sunk to its lowest point in a decade amid a CEO resignation, falling profits and store closures. We asked four experts to explain what the shoemaker can do.
Project by Porter Novelli Melbourne addresses eating disorders, also shows potential of VR beyond frivolous commercial promotions.
Brad MacAfee says while campaigns and integration remain key to the PR business, reputation management is top of mind in the current geopolitical climate.
MELBOURNE - Working with health insurer Bupa to support 'Stress Down Day', a 27 July event aimed at highlighting stress and raising funds for crisis-support organisation Lifeline, Porter Novelli has contributed a series of user-customisable Web animations.
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