Jenny Chan 陳詠欣
Jul 26, 2018

Brand Health Check: Can Clarks find its feet in APAC?

Perception of the brand in Asia has sunk to its lowest point in a decade amid a CEO resignation, falling profits and store closures. We asked four experts to explain what the shoemaker can do.

The story of Clarks began almost 200 years ago when Cyrus and James Clark made a slipper from sheepskin off-cuts. At the time, it was ground-breaking and a combination of invention and craftsmanship, according to the British footwear brand's own narrative.

But when one is almost twice the age of a centenarian, one tends to walk a little clumsily, or sometimes trip and fall over.

The brand value of Clarks...

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