Staff Reporters
Jul 24, 2012

Porter Novelli urges Aussies to 'stress down' with social web animations

MELBOURNE - Working with health insurer Bupa to support 'Stress Down Day', a 27 July event aimed at highlighting stress and raising funds for crisis-support organisation Lifeline, Porter Novelli has contributed a series of user-customisable Web animations.

Porter Novelli urges Aussies to 'stress down' with social web animations

Intended for social sharing, the animations, focusing on de-stressing tips such as eating healthy and getting plenty of sleep, can be customised with the names of the sender and recipient (example) and shared via social-networking sites. 

“We can all incorporate measures to reduce our stress levels in our lives, from getting a good night’s sleep to making some time for exercise," said Chris Wagner, Lifeline’s director of communications and government relations. "Australians should be taking steps towards a better understanding of stress management and building resilience, and the animations were a fun way to spread these messages.” 

Lifeline's Stress Down Day also encourages Australians to go to work in their pajamas, or at least a pair of slippers, to support the organisation, which helps people who are suicidal or just in need of support through more than 1200 phone calls per day, as well as one-on-one online chats.  

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