Faaez Samadi
Mar 28, 2017

'Staggering' rise in crisis work amid global uncertainty: Porter Novelli CEO

Brad MacAfee says while campaigns and integration remain key to the PR business, reputation management is top of mind in the current geopolitical climate.

Brad MacAfee

Communications agencies are facing a greater tide of crisis and reputation management than perhaps in any time recently because of rising uncertainty across the world’s political and economic landscape, said Brad MacAfee, CEO of Porter Novelli.

Speaking to Campaign Asia-Pacific in Singapore, MacAfee said virtually not a single day has passed in the last couple of months when a client has not contacted his agency for help on some area of reputation management....

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