Ogilvy and Furry's Kitchen had food influencers unwittingly dig into a degustation menu made up of doggie chow.
As baby-shy Asian couples increasingly turn their furry friends into ‘substitute children’, the pet-care industry is booming with innovative ways to empty their wallets.
SINGAPORE – Cat food brand Sheba is encouraging pet owners to create Facebook 'brand pages' for their cats as part of its latest campaign in Singapore.
Adspend has fallen dramatically as brands struggle to mark their territory in a blossoming pet food sector.
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