paris 2024

1 day ago

Inside the International Olympic Committee’s marketing playbook for Paris 2024

Digital engagement and marketing director Leandro Larrosa speaks with Campaign on how the organisation is preparing for the Paris Games.

May 23, 2024

How brands are going for gold at the Paris Olympics

Campaign explores how Asian brands are maximising ad spend at the mega sporting event, the keys to a winning marketing strategy, and the best platforms to engage young fans.

Aug 9, 2021

Paris Olympics 2024: Brand lessons from Tokyo

What can brands can do in the lead-up to Paris Olympics 2024? And will the successful Indian athletes from the Tokyo edition land more endorsement deals? Experts weigh in