Publicis picked up a majority of the global business with WPP missing out.
Tripti Lochan moves into a global role as the network appoints a CEO for Asia, and another for South Asia, Southeast Asia and Japan.
O'Keeffe spent the last 25 years at Edelman, where she served as chief talent officer of the US, Canada and Latin America and most recently as global CTO of practices, sectors and clients.
The agency will devise a long-term creative platform to support the mobility service’s new global team.
The appointment will support global CEO Mat Baxter’s vision to put data at the centre of the agency.
James will focus on improving and adapting the client experience for the future.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins