As Publicis Groupe marks 100 years, CEO Arthur Sadoun tells Campaign Asia-Pacific why rivals cutting jobs and betting on AI “synthetic” companies are getting it wrong. Publicis, he says, is investing in talent and Asia-led innovation.
TODAY'S EDITION
03/11/2026
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Heineken holds review to 'streamline' global creative and media
Campaign understands the media and production review is being run together, and creative is being run separately.
Spikes Asia 2026: More shortlists revealed on day three
The finalists in Creative B2B, Creative Data, Creative Effectiveness, Digital Craft, Entertainment and Industry Craft are now out. The Glass and Grand Prix shortlists will be announced ahead of tomorrow's awards gala.
'Is my expiration date already being calculated?' Andreas Krasser on adland's age bias
Andreas Krasser is in his 40s, yet he's been asked about his "exit strategy." The Hong Kong CEO of Omnicom Advertising shares a candid piece on age bias in the industry.
Spikes Asia 2026: The Campaign Asia editors’ picks for the winners
Spikes Asia returns this week with the region’s sharpest creative work battling it out across 25 categories. Campaign Asia’s editors pick the shortlisted ideas most likely to take home the trophies.
McCann Singapore appoints Rajiv Jayaraj as general manager
Jayaraj will lead McCann Content Studios to bolster its social-first, always-on model for regional brands.
Zaid Al-Qassab exits as M&C Saatchi CEO amid boardroom shake-up
Top shareholder Vin Murria rejoins board.
Drones versus traditional OOH: Is the spectacle in the sky worth it?
China has proved drone advertising can scale, with thousands of drones forming logos and animations in the sky. But as the format spreads, marketers must decide whether aerial spectacle belongs in the regular media mix or remain a costly stunt.
'Pay us, don’t empower us': Women want action, not celebrations on International Women’s Day
A growing chorus of industry leaders, from Cindy Gallop to Jo Juber, call out the performative allyship around International Women’s Day and demand real change.
Why age diversity still struggles for airtime?
Too many people plan their exit from advertising by 40, convinced experience has an expiry date—an outdated bias, one agency founder says it's time to dismantle.
Why hesitation might be women's most valuable AI skill
The world doesn't need more people racing toward an AI future without stopping to ask what kind of future it actually is.
The Knowledge
Inside China Speed: how Chinese brands make the world feel slow
In China, factories and feedback move together to create a level of market agility the rest of the world is still chasing.
RedBus holds 37% of Malaysia’s online bus market. Now it wants to shape travel decisions
CASE STUDY: Widely used but seen as a booking utility, RedBus built a food travel map to influence travel planning earlier and lift organic installs.
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The Work
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Confessions of a CMO: How the modern CMO is using survival intelligence to overcome C-suite challenges
The CMO role is not just adapting to change — it is leading it. New research from Worldwide Partners finds today’s top marketing leaders are embracing ambiguity and redefining themselves as strategic disruptors, narrative builders and internal culture shapers. Explore the five new CMO archetypes reshaping the C-suite in Confessions of a CMO.
OPINIONS
The problem with 'women-focused' marketing
Almost 70% of women don't feel confident by the way marketing portrays them. Brands need to stop looking at women as a neat little segment.
Alvin Neo: Employees over 50 remember fundamentals, having learnt the hard way
With the deadline for Campaign's 50 Over Fifty list for 2026 approaching, one of Singapore's most prominent CMOs who won the recognition last year, explains how a healthy ' bullshit radar' can give senior professionals an advantage if also open to learn.
If you want transformative work, stop benchmarking the average
In a bell-curve industry, excellence is statistically rare. Darren Woolley argues that benchmarking the average almost guarantees mediocrity.
Women have been giving for years. Where is the gain?
IWD 2026: For decades, women have given time, labour and emotional energy in exchange for the promise of progress. Charu Srivastava says it’s time that generosity delivers real authority and access.
Google has just provided 400 billion reasons why the search apocalypse is cancelled
NP Digital ANZ’s managing director says search isn’t dead; it’s become more human. And Google’s Q4 earnings provide the receipts.
Why the Super Bowl’s best ads don’t feel like ads anymore
The Big Game is no longer the idea — it’s the amplifier.
The LLM ad wars have begun and Google isn’t blinking
ChatGPT ads will spark a new battle for intent, but dislodging Google’s search dominance will take more than conversational AI.
Woolley Marketing: Why ‘value’ is the new cost-cutting strategy
After one too many 'pivot to value' conference speeches, Darren Woolley gets honest about what really happens once the doors close.