Campaign Asia-Pacific brings rolling updates from Spikes Asia Creative Campus, where speakers including Rica Facundo and Meta’s Jimmy Lee dig into the pressures, possibilities and cultural currents that run through APAC creativity.
TODAY'S EDITION
03/12/2026
Latest
Rupert McPetrie to step down as WPP Media China CEO, Shiseido’s Tina Chen named successor
Chen will work alongside McPetrie as co-CEO for three months from March 30 as part of a leadership transition.
Omnicom hoovers up Dyson's $500 million global media account
WPP, Publicis and Omnicom battled for the business in the final round.
Publicis CEO Arthur Sadoun: 'Competitors are living in a dream' about AI replacing people
As Publicis Groupe marks 100 years, CEO Arthur Sadoun tells Campaign Asia-Pacific why rivals cutting jobs and betting on AI “synthetic” companies are getting it wrong. Publicis, he says, is investing in talent and Asia-led innovation.
DE&I has a marketing problem and our industry has the skillset to fix it
If the marketing industry can convince the world a fizzy drink could achieve world peace, it should be able to sell the basic human decency of not firing women on maternity leave, writes Charlotte Mceleny.
Another senior exit at IPG Australia: Magna’s Ros Allison departs
Magna’s innovation lead exits as Omnicom accelerates restructuring and targets $1 billion in "labour-cost" savings.
Final shortlists for Spikes Asia 2026 confirmed
Shortlists for the Glass: The Award for Change and the Integrated Spikes announced ahead of Awards Gala tonight.
'Is my expiration date already being calculated?' Andreas Krasser on adland's age bias
Andreas Krasser is in his 40s, yet he's been asked about his "exit strategy." The Hong Kong CEO of Omnicom Advertising shares a candid piece on age bias in the industry.
Stagwell reports 3% Q4 net revenue growth, bets on AI and political cycle for 2026
Mark Penn’s holding company reported Q4 net revenue of US$651 million.
RHB’s Raya work tells the real story behind Buku Jalanan Chow Kit
Created by The Shout Group, the film draws from educator Siti Rahayu Baharin’s work providing education and safe spaces for marginalised children in Kuala Lumpur.
'Pay us, don’t empower us': Women want action, not celebrations on International Women’s Day
A growing chorus of industry leaders, from Cindy Gallop to Jo Juber, call out the performative allyship around International Women’s Day and demand real change.
The Knowledge
Inside China Speed: how Chinese brands make the world feel slow
In China, factories and feedback move together to create a level of market agility the rest of the world is still chasing.
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The Work
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Confessions of a CMO: How the modern CMO is using survival intelligence to overcome C-suite challenges
The CMO role is not just adapting to change — it is leading it. New research from Worldwide Partners finds today’s top marketing leaders are embracing ambiguity and redefining themselves as strategic disruptors, narrative builders and internal culture shapers. Explore the five new CMO archetypes reshaping the C-suite in Confessions of a CMO.
OPINIONS
Why age diversity still struggles for airtime?
Too many people plan their exit from advertising by 40, convinced experience has an expiry date—an outdated bias, one agency founder says it's time to dismantle.
The problem with 'women-focused' marketing
Almost 70% of women don't feel confident by the way marketing portrays them. Brands need to stop looking at women as a neat little segment.
Alvin Neo: Employees over 50 remember fundamentals, having learnt the hard way
With the deadline for Campaign's 50 Over Fifty list for 2026 approaching, one of Singapore's most prominent CMOs who won the recognition last year, explains how a healthy ' bullshit radar' can give senior professionals an advantage if also open to learn.
Why hesitation might be women's most valuable AI skill
The world doesn't need more people racing toward an AI future without stopping to ask what kind of future it actually is.
If you want transformative work, stop benchmarking the average
In a bell-curve industry, excellence is statistically rare. Darren Woolley argues that benchmarking the average almost guarantees mediocrity.
Women have been giving for years. Where is the gain?
IWD 2026: For decades, women have given time, labour and emotional energy in exchange for the promise of progress. Charu Srivastava says it’s time that generosity delivers real authority and access.
Google has just provided 400 billion reasons why the search apocalypse is cancelled
NP Digital ANZ’s managing director says search isn’t dead; it’s become more human. And Google’s Q4 earnings provide the receipts.
Why the Super Bowl’s best ads don’t feel like ads anymore
The Big Game is no longer the idea — it’s the amplifier.