Agencies “crave” long-term client relationships and School Reports data shows retainers make up 93% of agencies’ top-spending accounts. Yet projects are set to become more common – so how do shops make them pay?
Agencies “crave” long-term client relationships and School Reports data shows retainers make up 93% of agencies’ top-spending accounts. Yet projects are set to become more common – so how do shops make them pay?