Pond’s Men Indonesia wants to rethink 'butch' advertising, and offers a slightly odd alternative.
Efforts to address authentic differences between men and women need not be held back in the name of political correctness or progressiveness, say practitioners.
Campaign and Kantar invite you to take our survey assessing how much companies in Asia have achieved in their pursuit of "diversity", whether it relates to gender, age, race or any other factor. One participant will win a ticket to our Women Leading Change event in Singapore, to hear the results.
There is more to the emerging Chinese masculinity landscape than effeminate, androgynous good-looking males.
Masculinity needs an urgent update.
Findings from a study conducted in Singapore, Malaysia and China by JWT Asia-Pacific on the attitudes of Asian men. Please see the related-article link at the bottom of the page for more details.
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