men

Sep 30, 2021

Men have to take responsibility for advocating for women’s safety in adland

Outrage is no longer enough, especially if you are a man. The key to change is male allyship.

Aug 27, 2021

Forget gender-neutral fashion. Chinese men want women’s clothes

Young Chinese men have turned to women’s clothes for inspiration. But can brands capitalize on this trend while the government pushes traditional masculinity?

May 28, 2019

Selling face wash? Use a couple of slappers

Pond’s Men Indonesia wants to rethink 'butch' advertising, and offers a slightly odd alternative.

May 28, 2019

Why gender-neutral marketing may not mean equality

Efforts to address authentic differences between men and women need not be held back in the name of political correctness or progressiveness, say practitioners.

Apr 11, 2019

Look around your office. Is it serious about diversity? Take our survey

Campaign and Kantar invite you to take our survey assessing how much companies in Asia have achieved in their pursuit of "diversity", whether it relates to gender, age, race or any other factor. One participant will win a ticket to our Women Leading Change event in Singapore, to hear the results.

Nov 26, 2018

Is Chinese masculinity in crisis or an opportunity for brands?

There is more to the emerging Chinese masculinity landscape than effeminate, androgynous good-looking males.