Ad Nut
May 28, 2019

Selling face wash? Use a couple of slappers

Pond’s Men Indonesia wants to rethink 'butch' advertising, and offers a slightly odd alternative.

Pond’s Men Indonesia wants to rethink 'butch' advertising, and offers a slightly odd alternative.

Ad Nut is all for breaking advertising stereotypes, and there are few more prehistoric than the male grooming scene Adonis man, rippling muscles, achieving everything ever achievable ever thanks to the SPECIFICALLY FOR MANLY MEN product in his hand.

So kudos to Unilever-owned Pond’s Men for its stated aim to “set ourselves apart from these stereotypes”. The ad, by Ogilvy, shows two menone butch, one hipsterslapping each other in some sort of sporting...

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