More than 60% of global consumers have changed their shopping behaviour this year and consumer disloyalty is rising, according to a report by McKinsey & Co.
Despite the current economic uncertainty, McKinsey is confident about the pivotal role that Chinese luxury shoppers will continue to play in the global luxury market.
McKinsey unveils new research showing that companies figuring out how to effectively combine creativity with data are reaping a significant windfall.
As Dentsu joins Hakuhodo and R/GA in launching a consulting unit in Japan, we ask industry observers about the prospects for such efforts.
Purchase is the consultancy’s first digital acquisition in Southeast Asia.
Accountancy and consultancy firms are snapping up creative and design agencies in an aggressive move to eat adland’s lunch. But can they bridge the cultural divide?
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