Nov 7, 2023

Only 22% of CMOs say their jobs are understood by other C-suite executives

TOP OF THE CHARTS: According to a new survey by McKinsey, the gap between CEOs and CMOs is widening. CEOs claim to know what marketing chiefs do, but not every CMO agrees.

Aug 15, 2023

Tech platforms attribute recent growth spurts to AI-powered performance products

Alphabet, Amazon and Meta turned more highly scrutinised marketing budgets to their advantage in Q2, by honing in on ease and efficiency, according to analysts.

Dec 6, 2020

Key takeaways from McKinsey’s 2020 holiday shopping report

More than 60% of global consumers have changed their shopping behaviour this year and consumer disloyalty is rising, according to a report by McKinsey & Co.

May 6, 2019

4 key takeaways from McKinsey’s Chinese Luxury Consumers 2019 report

Despite the current economic uncertainty, McKinsey is confident about the pivotal role that Chinese luxury shoppers will continue to play in the global luxury market.

Jun 18, 2018

The prize for integrating data and creativity: 2X better revenue growth

McKinsey unveils new research showing that companies figuring out how to effectively combine creativity with data are reaping a significant windfall.

Apr 3, 2018

Can agency consulting units elevate strategic conversations?

As Dentsu joins Hakuhodo and R/GA in launching a consulting unit in Japan, we ask industry observers about the prospects for such efforts.