Is it time for brands to acknowledge that many of today's men struggle to identify with adland's definition of masculinity and feel misunderstood?
There is more to the emerging Chinese masculinity landscape than effeminate, androgynous good-looking males.
Masculinity needs an urgent update.
A Cannes Lions panel determines masculinity itself is not under threat, just the outdated notions of it.
The definition of manhood in Japan is undergoing a major transition, and advertisers need to pay attention, writes Flamingo Tokyo's Deanna Elstrom.
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