Miriam Rayman
Jul 6, 2018

We need to talk about men

Masculinity needs an urgent update.

Axe asks: Is it ok for guys?

As metoo continues to reverberate around the globe, a quieter revolution is also taking hold, around what it means to be a man.

This isn’t new. The definition of masculinity has been periodically reassessed from the new man of the '80s to the metrosexual of the '00s to the quieter, authentic, bearded masculinity of recent times. What’s different today is that the reassessment comes with an added sense of urgency.

Whilst shifting...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Dentsu reports revenue growth at home and abroad
Premium
8 hours ago

Dentsu reports revenue growth at home and abroad

However, the company reports declines in underlying profit, citing investments in work reforms and global systems.

Premium
Jerry Buhlmann to step down as Dentsu Aegis Network CEO
Premium
9 hours ago

Jerry Buhlmann to step down as Dentsu Aegis Network CEO

Tim Andree will take on the role in addition to his current duties.

Premium
Golin sets up affiliate office in Malaysia
Premium
12 hours ago

Golin sets up affiliate office in Malaysia

Rantau Golin joins the Singapore and Indonesia offices to form a Southeast Asia Golin network.

Premium
Australian marketers less compelled to use diverse campaign images than others
Premium
12 hours ago

Australian marketers less compelled to use diverse ...

But Germans do even worse in a Shutterstock survey comparing marketers in the US, UK, Australia, Brazil and Germany.