Brands should understand the cultural underpinnings of attitudes toward time, so they can align value propositions to helping consumers build meaningful relationships with it.
Convenience stores are taking on new roles through innovation and experimentation in space management and retail strategy, which translates to emerging opportunities for FMCG and F&B brands.
The type of role a brand can adopt during times of crisis must be informed by an understanding of the market and the cultural mindset of its audience.
There is more to the emerging Chinese masculinity landscape than effeminate, androgynous good-looking males.
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