Ri An Quek
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Aug 6, 2021
How brands can appreciate, celebrate and enhance time
Brands should understand the cultural underpinnings of attitudes toward time, so they can align value propositions to helping consumers build meaningful relationships with it.
Jun 3, 2020
Convenience stores: From corner store to cornerstone
Convenience stores are taking on new roles through innovation and experimentation in space management and retail strategy, which translates to emerging opportunities for FMCG and F&B brands.
Mar 4, 2020
Crisis and opportunity: The role of brands in ...
The type of role a brand can adopt during times of crisis must be informed by an understanding of the market and the cultural mindset of its audience.
Nov 26, 2018
Is Chinese masculinity in crisis or an opportunity ...
There is more to the emerging Chinese masculinity landscape than effeminate, androgynous good-looking males.
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