Sep 11, 2019

More marketers see value in brand experience centres

Brand experience centres are tapping into consumers' basic need for physical, and oftentimes visceral, retail experiences.

Mar 12, 2019

US map mistake bites MAC Cosmetics in China

The brand has apologised for a promotional email targetting US customers that failed to show Taiwan in a map image.

Feb 21, 2019

MAC Cosmetics launches first interactive experience centre in Shanghai

The centre was the result of six months of research to understand GenZ's makeup purchase behaviour in China.

Feb 12, 2019

Tencent game tie-in sends lipstick sales soaring

Cosmetics brand M.A.C. scored a big success with special-edition lipsticks co-branded for the Tencent mobile game 'Honor of Kings'.

Oct 20, 2011

Apple posts 39 per cent lift in quarterly net profit

GLOBAL - Apple has posted a 54 per cent surge in global net profits to US$6.62 billion in the quarter, but sales of its flagship iPhone slipped in the period.

Nov 5, 2010

MAC Cosmetics adds touch of tartan to the festive season online

MAC Cosmetics is celebrating the coming holiday season with an animated storybook titled 'A Tartan Tale'.