Brand experience centres are tapping into consumers' basic need for physical, and oftentimes visceral, retail experiences.
The brand has apologised for a promotional email targetting US customers that failed to show Taiwan in a map image.
The centre was the result of six months of research to understand GenZ's makeup purchase behaviour in China.
Cosmetics brand M.A.C. scored a big success with special-edition lipsticks co-branded for the Tencent mobile game 'Honor of Kings'.
GLOBAL - Apple has posted a 54 per cent surge in global net profits to US$6.62 billion in the quarter, but sales of its flagship iPhone slipped in the period.
MAC Cosmetics is celebrating the coming holiday season with an animated storybook titled 'A Tartan Tale'.
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