Staff Reporters
Nov 5, 2010

MAC Cosmetics adds touch of tartan to the festive season online

MAC Cosmetics is celebrating the coming holiday season with an animated storybook titled 'A Tartan Tale'.

MAC Cosmetics adds touch of tartan to the festive season online

MAC’s ‘A Tartan Tale’ is an interactive storybook about characters Myfanwy and the Glamoura Castle. The digital project, driven mainly through You Tube, featuring a pictorial with models sporting the cosmetics company's latest Scottish-inspired Tartan Collection make up.

Digital elements include an interactive audio book, a mini-history of the tartan print and direct link to The digital campaign and the Tartan Collection is available worldwide and the storybook is also available for iPad

Of course, the story has a happy ending as 'Everyone lives glamorously ever after'.



Campaign Asia

Related Articles

Just Published

14 hours ago

IPG becomes first company to integrate Adobe ...

The IPG Engine is set to be integrated across their full spectrum of operations, providing a suite of services that span the entire content lifecycle, including creation, curation, assembly, personalisation, and measurement.

15 hours ago

Where is China’s gaming industry headed next?

A draft legislation was published in December outlining plans to restrict in-game purchases in a bid to curb “obsessive” gaming behaviour in China. Then it disappeared. What happens next?

15 hours ago

The rise of indies amid Japan's advertising oligopoly

Amid the vast expanse of Japan's advertising landscape dominated by giants like Dentsu, Hakuhodo and ADK, independents are mushrooming. These David-like contenders may lack the colossal budgets of their Goliath counterparts, but they wield a different kind of power—one fueled by strategy, resilience, and agility.

1 day ago

Dentsu bags Popeyes India's creative mandate

Account won post a multi-agency pitch