MAC’s ‘A Tartan Tale’ is an interactive storybook about characters Myfanwy and the Glamoura Castle. The digital project, driven mainly through You Tube, featuring a pictorial with models sporting the cosmetics company's latest Scottish-inspired Tartan Collection make up.
Digital elements include an interactive audio book, a mini-history of the tartan print and direct link to Maccosmetics.com. The digital campaign and the Tartan Collection is available worldwide and the storybook is also available for iPad.
Of course, the story has a happy ending as 'Everyone lives glamorously ever after'.