loréal

Nov 19, 2021

L’Oréal handles pricing controversy in China following Double-11 promise

The brand faced an uproar from consumers and top KOLs over what appeared to be a broken pricing promise. Its response, perceived by most as reasonable, has defused the situation.

Jul 20, 2021

Brands cut ties with Chinese star Kris Wu over rape and teen sex allegations

Sexual misconduct accusations cost the pop star more than 10 brand ambassadorships with the likes of Bulgari, Porsche, Tuborg and Master Kong overnight.

May 18, 2021

Key lessons for marketers from L’Oréal Indonesia's ecommerce journey

Umesh Phadke, L’Oréal's president director in Indonesia, holds forth on how the cosmetics giant rapidly grew what started as a two-person business, digitising a largely offline market while nippy D2C upstarts added to the competition.

Apr 18, 2021

L’Oréal propelled by gains in Asia Pacific

A 19% surge to $3.36 billion (2.8 billion euros) was led by continued strong demand in China, where like-for-like revenue jumped 38%.

Aug 19, 2019

Does the dictionary have a word for inexplicable cross-promotions?

L'Oreal-owned brand Yue Sai released a handbag that looks like a well-known dictionary, because...female empowerment. (No, we don't get it either.)

Jan 28, 2019

Lancôme cashes in on Pokémon Go concept

Lancôme partnered up with Alibaba Clouds to drive foot traffic to its pop-up store at Harbour City, Hong Kong, last week.