loréal
Asia-Pacific Power List 2023: Umesh Phadke, L'Oréal
A visionary who has delivered digital commerce success in Thailand and Indonesia, this change agent is now set on transforming L’Oreal’s marketing at scale across regions.
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Metaverse mane makeover: L’Oréal shows the future of fashion
Wunderman Thompson helps L’Oréal become the first hairstylist brand to drop direct-to-avatar products across multiple online marketplaces.
AI-generated art: how brands and agencies can avoid an ethical disaster
Generative AI is going through a moment of intense tension around use, ownership, and royalties. As brands and creators play with these tools, we look at how they can navigate and avoid copyright infringements.
L'Oreal appoints new chief digital & marketing officer for SAPMENA region
CDMO for UK and Ireland, Lex Bradshaw-Zanger replaces outgoing Shelly Chiang in the new role.
L’Oréal handles pricing controversy in China following Double-11 promise
The brand faced an uproar from consumers and top KOLs over what appeared to be a broken pricing promise. Its response, perceived by most as reasonable, has defused the situation.
Brands cut ties with Chinese star Kris Wu over rape and teen sex allegations
Sexual misconduct accusations cost the pop star more than 10 brand ambassadorships with the likes of Bulgari, Porsche, Tuborg and Master Kong overnight.
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