May 16, 2023

Asia-Pacific Power List 2023: Umesh Phadke, L'Oréal

A visionary who has delivered digital commerce success in Thailand and Indonesia, this change agent is now set on transforming L’Oreal’s marketing at scale across regions.

Apr 27, 2023

Metaverse mane makeover: L’Oréal shows the future of fashion

Wunderman Thompson helps L’Oréal become the first hairstylist brand to drop direct-to-avatar products across multiple online marketplaces.

Apr 3, 2023

AI-generated art: how brands and agencies can avoid an ethical disaster

Generative AI is going through a moment of intense tension around use, ownership, and royalties. As brands and creators play with these tools, we look at how they can navigate and avoid copyright infringements.

Mar 31, 2023

L'Oreal appoints new chief digital & marketing officer for SAPMENA region

CDMO for UK and Ireland, Lex Bradshaw-Zanger replaces outgoing Shelly Chiang in the new role.

Nov 19, 2021

L’Oréal handles pricing controversy in China following Double-11 promise

The brand faced an uproar from consumers and top KOLs over what appeared to be a broken pricing promise. Its response, perceived by most as reasonable, has defused the situation.

Jul 20, 2021

Brands cut ties with Chinese star Kris Wu over rape and teen sex allegations

Sexual misconduct accusations cost the pop star more than 10 brand ambassadorships with the likes of Bulgari, Porsche, Tuborg and Master Kong overnight.