loréal
L’Oréal handles pricing controversy in China following Double-11 promise
The brand faced an uproar from consumers and top KOLs over what appeared to be a broken pricing promise. Its response, perceived by most as reasonable, has defused the situation.
Brands cut ties with Chinese star Kris Wu over rape and teen sex allegations
Sexual misconduct accusations cost the pop star more than 10 brand ambassadorships with the likes of Bulgari, Porsche, Tuborg and Master Kong overnight.
Key lessons for marketers from L’Oréal Indonesia's ecommerce journey
Umesh Phadke, L’Oréal's president director in Indonesia, holds forth on how the cosmetics giant rapidly grew what started as a two-person business, digitising a largely offline market while nippy D2C upstarts added to the competition.
L’Oréal propelled by gains in Asia Pacific
A 19% surge to $3.36 billion (2.8 billion euros) was led by continued strong demand in China, where like-for-like revenue jumped 38%.
Does the dictionary have a word for inexplicable cross-promotions?
L'Oreal-owned brand Yue Sai released a handbag that looks like a well-known dictionary, because...female empowerment. (No, we don't get it either.)
Lancôme cashes in on Pokémon Go concept
Lancôme partnered up with Alibaba Clouds to drive foot traffic to its pop-up store at Harbour City, Hong Kong, last week.
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