Jul 17, 2022

China’s top livestreaming apps to know

The growing popularity of livestreaming apps in China points to social e-commerce as the new e-commerce. Here’s why the KOL-to-sales interest model works.

May 31, 2022

Live commerce is a channel and not a campaign

Globally, live commerce is already a big channel, delivering $500 billion in GMV to merchants. Yet, much of that is ignored because around 80-90% of that amount is in China.

May 25, 2022

'People want to do more than shop online': Shopee's head of marketing

Winston Goh, Shopee Singapore's head marketer, talks about going beyond transactional shopping experiences and creating diverse retail journeys.

Dec 12, 2021

Top China livestreamers ‘canceled’ for tax evasion

After being slapped with massive fines by China’s tax authorities, two top livestreamers are now getting canceled on local social media. Brands beware.

Nov 10, 2021

Frictionless shopping: YouTube launches shoppable live streams for the holidays

YouTube plans to use its US Holiday Stream and Shop event as a test-drive for what the platform can accomplish in the future with e-commerce.