livestreaming
How Alibaba enhances livestream impact to bring sustainable value
Alibaba’s strong consumer mindshare and integrated e-commerce approach enable brands to generate long-term value through livestream commerce — here’s how.
China’s top livestreaming apps to know
The growing popularity of livestreaming apps in China points to social e-commerce as the new e-commerce. Here’s why the KOL-to-sales interest model works.
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Live commerce is a channel and not a campaign
Globally, live commerce is already a big channel, delivering $500 billion in GMV to merchants. Yet, much of that is ignored because around 80-90% of that amount is in China.
'People want to do more than shop online': Shopee's head of marketing
Winston Goh, Shopee Singapore's head marketer, talks about going beyond transactional shopping experiences and creating diverse retail journeys.
Top China livestreamers ‘canceled’ for tax evasion
After being slapped with massive fines by China’s tax authorities, two top livestreamers are now getting canceled on local social media. Brands beware.
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Frictionless shopping: YouTube launches shoppable live streams for the holidays
YouTube plans to use its US Holiday Stream and Shop event as a test-drive for what the platform can accomplish in the future with e-commerce.
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