Alibaba’s strong consumer mindshare and integrated e-commerce approach enable brands to generate long-term value through livestream commerce — here’s how.
The growing popularity of livestreaming apps in China points to social e-commerce as the new e-commerce. Here’s why the KOL-to-sales interest model works.
Globally, live commerce is already a big channel, delivering $500 billion in GMV to merchants. Yet, much of that is ignored because around 80-90% of that amount is in China.
Winston Goh, Shopee Singapore's head marketer, talks about going beyond transactional shopping experiences and creating diverse retail journeys.
After being slapped with massive fines by China’s tax authorities, two top livestreamers are now getting canceled on local social media. Brands beware.
YouTube plans to use its US Holiday Stream and Shop event as a test-drive for what the platform can accomplish in the future with e-commerce.
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