Apr 2, 2024

How to stand out in an attention economy

Even as consumer attention spans dwindle and the popularity of short-form videos reaches unprecedented levels, livestreaming has surfaced as a surprisingly effective countermeasure. Gemma Battenbough of Twitch explores.

Aug 21, 2023

How brands are taking back ownership of livestreaming in China

While livestreaming remains the mainstay of marketing in China's e-commerce sector, brands are increasingly building their own channels to compete with the industry's superhosts.

Aug 10, 2023

The rise of rational consumers and other shifts in China’s livestreaming space

Livestreaming is a star-powered phenomenon in China and the Li Jiaqi saga has put the industry in transition. Currently, agencies are in the sweet spot to rewrite success scripts.

Jul 26, 2023

Inside L'Oreal's 14 studios in Jakarta supporting the brand's live commerce growth

In an exclusive, L'Oreal brings Campaign inside its offices, lifting the hood to its live commerce strategy that supports the demand for the brand's products sold through live-streams in Indonesia.

Jul 20, 2023

How local Indonesian brands are thriving with live commerce

Campaign explores why shopping in Indonesia goes beyond a transactional experience between the seller and the consumer, as the country emphasises collective experiences and social interactions.

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