livestreaming

Dec 12, 2021

Top China livestreamers ‘canceled’ for tax evasion

After being slapped with massive fines by China’s tax authorities, two top livestreamers are now getting canceled on local social media. Brands beware.

Nov 10, 2021

Frictionless shopping: YouTube launches shoppable live streams for the holidays

YouTube plans to use its US Holiday Stream and Shop event as a test-drive for what the platform can accomplish in the future with e-commerce.

Nov 9, 2021

China bans influencers from touting stocks for brokerages

Only KOLs who are licensed brokers will be allowed to be continue, while livestreaming investment recommendations will be banned, media outlets have reported.

May 25, 2021

The limits of livestreaming for brands

A tendency to underestimate the digital medium’s production value and relying on content outsourcing are common problems preventing brands from getting livestreaming right in China.

May 4, 2021

Why livestreaming may not be for every luxury brand

While ecommerce livestreaming is likely to see explosive growth at the lower end of the market, it may ultimately be less influential in driving luxury sales.

Sep 7, 2020

Tighter control of livestreaming coming soon in China

Chinese regulators are preparing to impose new regulations on the booming use of livestreaming. Although the changes represent potential risk for brands, representatives from e-commerce platforms and influencer agencies welcome the moves.