livestreaming
How to stand out in an attention economy
Even as consumer attention spans dwindle and the popularity of short-form videos reaches unprecedented levels, livestreaming has surfaced as a surprisingly effective countermeasure. Gemma Battenbough of Twitch explores.
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How brands are taking back ownership of livestreaming in China
While livestreaming remains the mainstay of marketing in China's e-commerce sector, brands are increasingly building their own channels to compete with the industry's superhosts.
The rise of rational consumers and other shifts in China’s livestreaming space
Livestreaming is a star-powered phenomenon in China and the Li Jiaqi saga has put the industry in transition. Currently, agencies are in the sweet spot to rewrite success scripts.
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Inside L'Oreal's 14 studios in Jakarta supporting the brand's live commerce growth
In an exclusive, L'Oreal brings Campaign inside its offices, lifting the hood to its live commerce strategy that supports the demand for the brand's products sold through live-streams in Indonesia.
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How local Indonesian brands are thriving with live commerce
Campaign explores why shopping in Indonesia goes beyond a transactional experience between the seller and the consumer, as the country emphasises collective experiences and social interactions.
How Alibaba enhances livestream impact to bring sustainable value
Alibaba’s strong consumer mindshare and integrated e-commerce approach enable brands to generate long-term value through livestream commerce — here’s how.
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