livestream

Aug 12, 2022

The end of Facebook Live Shopping: How will it impact ecommerce?

SOUNDING BOARD: Brands will no longer be able to host any new or scheduled Live Shopping events on Facebook from October 1. Industry experts weigh in on how this will impact brands.

Jun 9, 2022

Should brands in China rely less on KOLs?

SOUNDING BOARD: Following a recent controversy in China involving top KOL Li Jiaqi, industry experts weigh in on escalating brand risks and whether this will spark a reduced reliance on KOLs.

Nov 21, 2021

Future of retail? China’s livestream shopping craze attempts to gain U.S. footing

The growing trend is both a risk and an opportunity for brands and influencers.

Mar 25, 2019

New Zealand ad associations call for global action against Facebook

Joint statement slams Facebook over its “platitudes” regarding stopping harmful content following the Christchurch terrorist attack livestream, threatening a ban.

Mar 19, 2019

Brands in New Zealand pull ads from Facebook, Google following Christchurch attack

Actions come as two industry associations issue a statement condemning social-media platforms over the spread of hate content.