Fionn Hyndman

The rise of live commerce: Who's at risk of losing out?
Jul 17, 2023
Fionn Hyndman

The rise of live commerce: Who's at risk of losing out?

In the ever-evolving world of e-commerce, one remarkable trend is making significant waves: live commerce, also known as live shopping, video selling, shoppertainment, or live stream selling.

Netflix: Should they be eating their dog food?
Aug 5, 2022
Fionn Hyndman

Netflix: Should they be eating their dog food?

Is Netflix jumping the gun by choosing Xandr? What ads are they likely to serve up in this region?

Live commerce is a channel and not a campaign
May 31, 2022
Fionn Hyndman

Live commerce is a channel and not a campaign

Globally, live commerce is already a big channel, delivering $500 billion in GMV to merchants. Yet, much of that is ignored because around 80-90% of that amount is in China.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Indian fashion brand depicts 'bold' women in same-sex relationship

1 Indian fashion brand depicts 'bold' women in same-sex relationship

Havas wins Shell's media account, deal sparks backlash as Red Havas loses client

2 Havas wins Shell's media account, deal sparks backlash as Red Havas loses client

GroupM sunsets Xaxis, Sightline and Finecast brands as Nexus reorganises

3 GroupM sunsets Xaxis, Sightline and Finecast brands as Nexus reorganises

Apple raises the sustainability bar, yet Mother Nature yearns for more

4 Apple raises the sustainability bar, yet Mother Nature yearns for more

We want to keep moving’: Edward Bell on Cathay’s edgier new global campaign

5 We want to keep moving’: Edward Bell on Cathay’s edgier new global campaign

Moves and wins roundup: Week of September 11, 2023

6 Moves and wins roundup: Week of September 11, 2023

Cultural blunders: Brands gone wrong

7 Cultural blunders: Brands gone wrong

The promise of AI marketing: Is Google’s PMax living up to the hype?

8 The promise of AI marketing: Is Google’s PMax living up to the hype?

Internal communications takes center stage in Google antitrust trial

9 Internal communications takes center stage in Google antitrust trial

Former Lazada and Amazon senior exec joins Athletic Greens

10 Former Lazada and Amazon senior exec joins Athletic Greens