In the ever-evolving world of e-commerce, one remarkable trend is making significant waves: live commerce, also known as live shopping, video selling, shoppertainment, or live stream selling.
Is Netflix jumping the gun by choosing Xandr? What ads are they likely to serve up in this region?
Globally, live commerce is already a big channel, delivering $500 billion in GMV to merchants. Yet, much of that is ignored because around 80-90% of that amount is in China.
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