TODAY'S EDITION 05/25/2026

Latest

Asia Pacific's Top 50 Brands 2026

After surveying more than 2 million consumers across Asia Pacific, YouGov and Campaign crown Shopee and YouTube as the top brands, joined by 48 others leading the region’s market.

The Information

Publicis and LiveRamp defend ‘neutrality’ in M&A deal

Omnicom and Stagwell have questioned the future independence of the data collaboration platform if it is acquired by the French agency giant.

LG brings Korean housewarming culture to Southeast Asia with experiential campaign

With 'Housewarming by LG', the brand is shifting away from traditional showrooms with a campaign that introduces its products through Korean-inspired residential experiences.

Campaign360 wraps: See highlights

From AI-generated intimacy, to the big Clash of Perspectives debate, here's a sample of great takes from our two-day flagship event in Singapore.

Creative Minds: 'Moana's journey of fighting for her dreams resonates with me'

The Vero Bank creative head finds inspiration in weather, walls, and the world beyond, and dreams of one day travelling it all, even over dinner with Van Gogh.

2026 FIFA World Cup: How Verizon, TikTok and Home Depot are bringing fans pitchside

The World Cup promises record-breaking crowds — and historic ticket costs — but sponsors are leveraging digital creators and exclusive activations to get consumers closer to the action.

Global creative studio Koto expands to Southeast Asia

Exclusive: The Singapore hub is Koto's seventh office in the region.

Omnicom hit by 43% vote against John Wren’s $70 million pay deal

Majority of shareholders backed new pay policy for CEO.

AI-led campaign turns STIs into monsters to drive home the case for safer sex

Four Seasons Naked Condoms has transformed sexually transmitted infections into giant monsters in a bid to make Gen Z care about condom use.

What marketers can learn from Pokémon’s US$150 billion brand machine

As the brand marks its 30th anniversary, its feedback loop, experiential marketing, and retail strategy map how it built a fiercely loyal fandom that transcends generations.

Women Leading Change Awards 2026: Winners revealed

Check out who took home the top honours at Campaign Asia-Pacific's 10th Women Leading Change Awards, celebrated at a luncheon ceremony in Singapore.

Google transforms Search for the AI era

Google's biggest change to their Search box in over 25 years will see it transformed into a dynamically expanding, AI-powered conversational hub, ushering in the zero click era.

The Work


Telstra turns up the volume on e-waste

In a world producing 7kg of e-waste per person, Telstra promises to give every second device a second life by 2030.

Watch


OPINIONS

Why marketers are turning to ChatGPT and Claude to manage their e-commerce ads

What started out as a way to “chat with your data” is now becoming something much bigger.

The growing cultural convergence of China, Japan, and South Korea

Once a siloed hierarchy of markets, the explosion of travel between Shanghai, Seoul and Tokyo has created new forms of cultural fusion that smart brands are tapping into.

FIFA's biggest Asian sponsors can't watch the World Cup they're funding

With World Cup broadcast rights still unresolved in India and China, up to 2.8 billion fans could miss coverage—making the ROI for Asia’s FIFA sponsors harder than ever.

To all the men in advertising: please start showing up

You can’t be a male ally if you’re not in the room.

Livestreaming commerce is booming, but who's watching the claims?

It's become a performance goldmine, but live commerce is also a compliance minefield. As the channel scales and regulation catches up, who actually owns compliance risk?

AI is abundant now but judgment is such a luxury

After a Chinese court ruled that AI-driven layoffs and pay cuts are unlawful and tech adoption is a choice. Ramakrishnan Raja says the responsibility for that choice sits squarely with the CMO.

3 marketing lessons from the Coachella 2026 post-mortem

Why ‘method branding’ and fan service defined the festival’s most-searched year yet.

The Information

Shareholders will tear us apart again

Omnicom doubled its cost-synergy target overnight and its share price jumped 13%. WPP has already cut 7,000 roles. Ian Whittaker writes on the financial logic that is quietly tearing the agency industry apart, and why Publicis is the only one that can say no.


loading...