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A 360-degree video for the product's Canada launch has racked up 7 million views and double the usual completion rate for the platform.
Brand extensions are a tried-and-true marketing tactic, but can easily go awry when eagerness trumps common sense.
SINGAPORE - A traveling campaign for Nestlé's Kit Kat gives participants a chance to create artwork that reflects their inner state of mind by measuring the brainwaves triggered whilst eating the chocolate bar.
MRM Philippines created a stir in the local digital arena with its campaign for Kit Kat.
MANILA – JWT has created a campaign for Kit Kat, featuring newscasters taking a break.
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