kids

Oct 26, 2022

Unicef brand campaign puts children at the centre

Creative carries the message that 'The C stands for children'.

Jul 19, 2022

TotallyAwesome launches TotallyPlay for brands to reach under-18 gamers in APAC

175,000 kids come online for the first time and by the age of 13, each one will have 72 million data points associated with them

May 18, 2022

First Barbie doll with hearing aids aims to boost diversity, inclusion

The company partnered with Dr. Jen Richardson, a hearing-loss advocate and educational audiologist, to make sure its portrayal of real people was accurate.

Nov 25, 2020

How brands risk being left out of the holiday picture

As the Christmas holiday approaches, are kid- and family-oriented brands making themselves seen, felt, and heard in the right ways? The CEO of TotallyAwesome argues that brands have been surprisingly slow to adapt.

Feb 13, 2020

Unilever will stop advertising ice-cream to children under 12

Owner of Magnum and Twister announces 15-point plan to improve responsibility of global marketing activity.

Jan 23, 2018

APAC kids now have their own spending power

A study by TotallyAwesome shows almost all Asian children receive pocket money—and they are increasingly sure about where they want to spend it.