kids
Unicef brand campaign puts children at the centre
Creative carries the message that 'The C stands for children'.
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TotallyAwesome launches TotallyPlay for brands to reach under-18 gamers in APAC
175,000 kids come online for the first time and by the age of 13, each one will have 72 million data points associated with them
First Barbie doll with hearing aids aims to boost diversity, inclusion
The company partnered with Dr. Jen Richardson, a hearing-loss advocate and educational audiologist, to make sure its portrayal of real people was accurate.
How brands risk being left out of the holiday picture
As the Christmas holiday approaches, are kid- and family-oriented brands making themselves seen, felt, and heard in the right ways? The CEO of TotallyAwesome argues that brands have been surprisingly slow to adapt.
Unilever will stop advertising ice-cream to children under 12
Owner of Magnum and Twister announces 15-point plan to improve responsibility of global marketing activity.
APAC kids now have their own spending power
A study by TotallyAwesome shows almost all Asian children receive pocket money—and they are increasingly sure about where they want to spend it.
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