As the Christmas holiday approaches, are kid- and family-oriented brands making themselves seen, felt, and heard in the right ways? The CEO of TotallyAwesome argues that brands have been surprisingly slow to adapt.
Owner of Magnum and Twister announces 15-point plan to improve responsibility of global marketing activity.
A study by TotallyAwesome shows almost all Asian children receive pocket money—and they are increasingly sure about where they want to spend it.
Research is shedding light on how children operate in today's on-demand, multi-screen environment: what draws them in, what they engage with and how they react, writes Silvia Leiva of Carat Asia Pacific.
SINGAPORE - Kid-oriented digital marketing platform SuperAwesome has released the results of digital-media research on Southeast Asia, offering a peek into the media-consumption habits of children across five markets.
Some adults may have declared the rubbery footwear to be clunky and ugly, but at least pre-schoolers still like the cute clogs, and the company is embarking on a cradle strategy to reinforce its kids business.
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