kids
How brands risk being left out of the holiday picture
As the Christmas holiday approaches, are kid- and family-oriented brands making themselves seen, felt, and heard in the right ways? The CEO of TotallyAwesome argues that brands have been surprisingly slow to adapt.
Unilever will stop advertising ice-cream to children under 12
Owner of Magnum and Twister announces 15-point plan to improve responsibility of global marketing activity.
APAC kids now have their own spending power
A study by TotallyAwesome shows almost all Asian children receive pocket money—and they are increasingly sure about where they want to spend it.
How young minds engage in an always-on world
Research is shedding light on how children operate in today's on-demand, multi-screen environment: what draws them in, what they engage with and how they react, writes Silvia Leiva of Carat Asia Pacific.
SuperAwesome shines light on digital lifestyles of SEA children
SINGAPORE - Kid-oriented digital marketing platform SuperAwesome has released the results of digital-media research on Southeast Asia, offering a peek into the media-consumption habits of children across five markets.
CASE STUDY: How Crocs reinforced its kids' business in China
Some adults may have declared the rubbery footwear to be clunky and ugly, but at least pre-schoolers still like the cute clogs, and the company is embarking on a cradle strategy to reinforce its kids business.
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