Campaign was made in-house by Our Lego Agency and Accenture Song’s Droga5 Dublin.
Ads served on YouTube kids content may have triggered widespread tracking of children online: Report
Adalytics report alleges ads served by Google on YouTube kids content — sometimes against the wishes of advertisers — caused a chain reaction of tracking children online.
Creative carries the message that 'The C stands for children'.
175,000 kids come online for the first time and by the age of 13, each one will have 72 million data points associated with them
The company partnered with Dr. Jen Richardson, a hearing-loss advocate and educational audiologist, to make sure its portrayal of real people was accurate.
As the Christmas holiday approaches, are kid- and family-oriented brands making themselves seen, felt, and heard in the right ways? The CEO of TotallyAwesome argues that brands have been surprisingly slow to adapt.
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