kids

Nov 25, 2020

How brands risk being left out of the holiday picture

As the Christmas holiday approaches, are kid- and family-oriented brands making themselves seen, felt, and heard in the right ways? The CEO of TotallyAwesome argues that brands have been surprisingly slow to adapt.

Feb 13, 2020

Unilever will stop advertising ice-cream to children under 12

Owner of Magnum and Twister announces 15-point plan to improve responsibility of global marketing activity.

Jan 23, 2018

APAC kids now have their own spending power

A study by TotallyAwesome shows almost all Asian children receive pocket money—and they are increasingly sure about where they want to spend it.

Jul 26, 2017

How young minds engage in an always-on world

Research is shedding light on how children operate in today's on-demand, multi-screen environment: what draws them in, what they engage with and how they react, writes Silvia Leiva of Carat Asia Pacific.

Jan 13, 2016

SuperAwesome shines light on digital lifestyles of SEA children

SINGAPORE - Kid-oriented digital marketing platform SuperAwesome has released the results of digital-media research on Southeast Asia, offering a peek into the media-consumption habits of children across five markets.

Apr 14, 2014

CASE STUDY: How Crocs reinforced its kids' business in China

Some adults may have declared the rubbery footwear to be clunky and ugly, but at least pre-schoolers still like the cute clogs, and the company is embarking on a cradle strategy to reinforce its kids business.