A new report by Kantar Millward Brown finds a significant disconnect between consumers' and marketers' views of integrated campaigns.
Agency integration has been talked about for years. Now, new pressures are driving Ogilvy towards walking the talk, and Asian operations may help lead the way.
Malaysia has seen economic challenges over the past year but while growth is starting to pick up, consumer sentiment lags. Here's three themes to help brands continue to gain ground.
ASIA - Asian marketers and their agencies led all other regions in a new R3 report on trends in integration, the Integration 40.
Integration, in the traditional sense, just doesn’t work. It's time to embrace digital-centric integration with the consumer at the heart, writes Erik Ingvoldstad of Acoustic.
More often than not, 'integration' is a promise unfulfilled. How can we live up to it?
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