Jan 18, 2018

Over half of APAC consumers say ads now more intrusive

A new report by Kantar Millward Brown finds a significant disconnect between consumers' and marketers' views of integrated campaigns.

Oct 17, 2016

Ogilvy's new integration imperative

Agency integration has been talked about for years. Now, new pressures are driving Ogilvy towards walking the talk, and Asian operations may help lead the way.

Jul 6, 2015

Austerity spurs innovation

Malaysia has seen economic challenges over the past year but while growth is starting to pick up, consumer sentiment lags. Here's three themes to help brands continue to gain ground.

Apr 10, 2015

Asia leads global regions in marketer-agency integration: R3

ASIA - Asian marketers and their agencies led all other regions in a new R3 report on trends in integration, the Integration 40.

Mar 2, 2015

Digital-centric is the new integration

Integration, in the traditional sense, just doesn’t work. It's time to embrace digital-centric integration with the consumer at the heart, writes Erik Ingvoldstad of Acoustic.

May 29, 2014

Integration within ad agencies: Fact or fiction?

More often than not, 'integration' is a promise unfulfilled. How can we live up to it?