Jenny Chan 陳詠欣
Apr 10, 2015

Asia leads global regions in marketer-agency integration: R3

ASIA - Asian marketers and their agencies led all other regions in a new R3 report on trends in integration, the Integration 40.

To compile the report, R3 reviewed hundreds of submitted cases from around the world to identify 40 of the most creative and effective integrated campaigns developed in the last year.

The final 40 highlights the best practices from Asia from brands such as Chivas, Head Shoulders, Unilever, Coca-Cola, Mastercard, MTV, Amway, Tata, Singtel, SPC, Colgate and IDLC.

Asia, an area with 60 per cent of the world’s population, contributed...

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