Sue-Anne Lim

chief of Dentsu Aegis Network Group insights & strategy

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Dec 21, 2016

Malaysian marketers should target workforce, not ...

Sue-Anne Lim, chief of group insights & strategy at Dentsu Aegis Network Malaysia, says new research shows it's time marketers paid more attention to the blue-collar community.

Jul 6, 2015

Austerity spurs innovation

Malaysia has seen economic challenges over the past year but while growth is starting to pick up, consumer sentiment lags. Here's three themes to help brands continue to gain ground.