identity
A guide for brands to navigate big tech’s ID solutions
Since ID solutions are still new and rife with limitations, brands need to be careful not to jump in too early and get stuck, says a US-based identity tech provider.
Yahoo heralds era of ‘transformational growth’ at 2022 APAC Growth Summit
The digital giant is investing big in adtech, cookieless solutions, and virtual production as it prepares to “step into the next gen of the internet.”
We are all many, and brands need to understand that
Unpacking conflict and tensions across consumers’ multiple identities can help brands capture both first-mover advantage and long-term loyalty.
NBCUniversal launches an identity platform
The solution will power personalized advertising across the media giant’s properties.
Superunion Asia develops new identity for World Table Tennis
The shop's creative strategy was to reverse the viewpoint of the audience by showing the game from the ball's eye view, capturing the energy and skill of the game.
Look beyond the mad scramble for first-party data
It's time to apply some order amid the chaotic grab for first-party data. According to a programmatic expert from Publicis Media India, it's time to start thinking about 'zero-party' data.
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