identity

Feb 14, 2022

We are all many, and brands need to understand that

Unpacking conflict and tensions across consumers’ multiple identities can help brands capture both first-mover advantage and long-term loyalty.

Jan 6, 2022

NBCUniversal launches an identity platform

The solution will power personalized advertising across the media giant’s properties.

Dec 3, 2021

Superunion Asia develops new identity for World Table Tennis

The shop's creative strategy was to reverse the viewpoint of the audience by showing the game from the ball's eye view, capturing the energy and skill of the game.

Sep 17, 2021

Look beyond the mad scramble for first-party data

It's time to apply some order amid the chaotic grab for first-party data. According to a programmatic expert from Publicis Media India, it's time to start thinking about 'zero-party' data.

Jul 8, 2021

Omnicom Media Group signs on to Teads’ cookieless targeting tech

The tool uses AI to create audience profiles using behavioural signals.

Jul 7, 2021

The Trade Desk incorporates identity and first-party data into Solimar trading platform

The adtech giant's trading platform adds customer-data management capabilities in its biggest upgrade to date.