Anil Pandit
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Mar 4, 2024
How to move beyond the first-party data frenzy
While the lure of owning first-party data might seem tempting, it's important to go beyond the hype and truly assess if your business is ready to do so. Publicis India's Anil Pandit opines.
Sep 17, 2021
Look beyond the mad scramble for first-party data
It's time to apply some order amid the chaotic grab for first-party data. According to a programmatic expert from Publicis Media India, it's time to start thinking about 'zero-party' data.
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