Jun 27, 2024

How Guinness grew sales by using social media to target women and younger people

Campaign speaks to Gráinne Wafer, global director of beer, Baileys and Smirnoff at Diageo, and Callum McCahon, chief strategy officer at Born Social, about Guinness’ social media transformation.

Dec 15, 2021

Guinness lights up pubs in Christmas push

Displays intended to highlight how pubs bring communities together.

Aug 16, 2019

Guinness celebrates Japan's female rugby heroes in World Cup film

Guinness highlights the 1989 Liberty Fields team as it adds to the 'Made of more' campaign ahead of this year's Rugby World Cup.

Feb 20, 2019

Called Pat? Get free stuff

Guinness celebrates St Patrick's Day in Singapore by offering discounts for people called Pat. Or Patrick. Or Patricia. Or Ah Pat. Pathiranas, we urge you to assert your rights.

Jun 23, 2017

Two new men's ads: one clear winner. Ad Nut decides...

Two campaigns targeting men recently landed in Ad Nut's burrow, calling for a side-by-side assessment that only ends well for one.

Dec 6, 2016

Guinness Indonesia appeals to Batik senses

Guinness Indonesia weaves tradition with young artists in Batik-inspired campaign.