Whisky brand targets young Chinese consumers by aligning with up-and-coming artist.
Watch the film conceptualised by Space (UK) here
GALLERY: Rlon Wang has whimsically reimagined the royal stag for limited edition lunar new year packaging.
The whisky’s APAC brand ambassador on keeping the next generation of single-malt drinkers interested in a foreign, legacy brand.
SHANGHAI - McCann Worldgroup's boutique agency Can Create is hunting for a brand ambassador for Scottish whisky label Glenfiddich in China and has launched a minisite on a mainland recruitment domain to find its match.
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