INSPIRATION STATION: An interactive exhibition for the Estée Lauder skincare brand combines technology and art to transport visitors into a kelp forest.
Media planning and buying mandate now expands to the cosmetics firm's 13 other brands.
SHANGHAI - The Estee Lauder Group has launched agency reviews for its brands in China, according to an agency source who is participating in the pitch.
HONG KONG - Hong Kong's adspend for the third quarter amounted to US$1.34 billion, surpassing that of the first and second quarters, but suffering from a relatively lower year-on-year (YOY) increase, which shows that most advertisers remained cautious when investing in advertising, according to admanGo's latest report.
SINGAPORE - Global cosmetic company Estee Lauder is going online to give its breast cancer campaign in Singapore a fresh twist to rally more supporters.
SHANGHAI – Market research and brand strategy agency Labbrand Consulting Shanghai, projects China will achieve 15 per cent growth in the luxury market for 2010.
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