Media planning and buying mandate now expands to the cosmetics firm's 13 other brands.
SHANGHAI - The Estee Lauder Group has launched agency reviews for its brands in China, according to an agency source who is participating in the pitch.
HONG KONG - Hong Kong's adspend for the third quarter amounted to US$1.34 billion, surpassing that of the first and second quarters, but suffering from a relatively lower year-on-year (YOY) increase, which shows that most advertisers remained cautious when investing in advertising, according to admanGo's latest report.
SINGAPORE - Global cosmetic company Estee Lauder is going online to give its breast cancer campaign in Singapore a fresh twist to rally more supporters.
SHANGHAI – Market research and brand strategy agency Labbrand Consulting Shanghai, projects China will achieve 15 per cent growth in the luxury market for 2010.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins