Benjamin Li
Aug 26, 2013

Estee Lauder seeks digital agencies for brands in China

SHANGHAI - The Estee Lauder Group has launched agency reviews for its brands in China, according to an agency source who is participating in the pitch.

Estee Lauder seeks digital agencies for brands in China

The source told Campaign Asia that the pitch would be for all of the group’s digital business, including digital media, digital campaign, and e-commerce. Some of the agencies have already attended the pitch presentations this month and are waiting for the results.

The company's brands include Estee Lauder, Origins, Bobbi Brown, Aveda, and Lab Series Skincare for Men. Since 2010, the company has employed as brand ambassador Liu Wen (劉雯), China's home-grown international fashion model (pictured). One of Estee Lauder Group’s current digital agency partners is OgilvyOne.

Source:
Campaign Asia

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