It comes just days after he spoke at an ANA conference about the brand's transformation.
The chief design officer and global principal at Wolff Olins explain why when it comes to brand names, length really does matter.
BANGKOK - A controversy over a recent Dunkin' Donuts ad in Thailand, which was first defended by the local CEO and then pulled after it created negative publicity in the West, highlights a complication of marketing in the hyper-connected age.
SOUTH KOREA - Dunkin' Donuts has launched an alarm-clock app that encourages users to order coffee and breakfast while still rubbing their eyes, then begins a countdown to get to a store to redeem a smartphone-based coupon for that order.
HO CHI MINH CITY - Emerging market Vietnam is seeing more international brands entering the market, with the latest being Dunkin’ Donuts.
TAIPEI - UM and Lowe Taiwan have jointly won new business from Dunkin' Donuts, according to undisclosed sources close to the client.
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