Doubleclick brand jettisoned as Google reorganises ad and marketing tools for better integration.
AdSense and DoubleClick updates will work alongside the publishers' ad.txt file to stop the sale of fake inventory.
The news comes in a series of announcements from Google leaning towards their shift in emphasis in empowering publishers.
The company announces an automated process by which its customers will be refunded.
Google has released is latest State of Play – Video Insights report, which looks at the state of programmatic video advertising around the world across the company’s DoubleClick Bid Manager (DBM) and DoubleClick for Publishers (DFP) platforms from Q4 of 2014 through Q4 of 2015.
HONG KONG - Google's Doubleclick has handed their account management business for Hong Kong and Taiwan to Hong Kong-based digital marketing agency Five Stones, without a pitch.
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