consultants

Mar 13, 2020

Can zero-based budgeting spiral marketing budgets to zero?

Yes, ZBB gets employed merely to slash budgets. However, argues the founder and CEO of TrinityP3, marketers should not necessarily be fearful of the process itself, which can provide value if used properly.

Oct 25, 2019

Droga5 promotes Neil Heymann to global chief creative officer

Felix Richter and Tim Gordon take over as co-chief creative officers.

Sep 30, 2019

New Accenture CEO eyes M&A as Interactive revenues hit $10 billion

Consulting giant's digital marketing services arm is now as big as Interpublic.

Apr 24, 2019

Agencies: Resist the urge to be fake consultants

Why the Accenture/Droga5 deal means ad people should become even more like ad people.

Apr 8, 2019

Droga5 London on Accenture deal: 'We will retain our creative culture'

"Every single person in our office signed up to a turnaround story. There’s quite a huge appetite for ongoing transformation. It’s not like we were at a steady state anyway."

Apr 5, 2019

Accenture Interactive's Droga5 purchase marks 'seismic shift'

The acquisition puts a renewed emphasis on creativity in marketing, industry experts say.