Conflict is going extinct and McDonald's just proved it.
Consulting giant's digital marketing services arm is now as big as Interpublic.
In an expletive-filled discussion, the outspoken entrepreneur and CEO of VaynerX says the industry remains wilfully blind to what really drives humans to take action and continues to kid itself about the reach and impact of work.
Why the Accenture/Droga5 deal means ad people should become even more like ad people.
The acquisition puts a renewed emphasis on creativity in marketing, industry experts say.
Accenture Interactive CEO Brian Whipple and Droga5 founder David Droga share plans after the consultancy juggernaut bagged the creative powerhouse.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins