Aug 30, 2020

Coca-Cola CMO gets added responsibilities in ongoing company recast

Leaders of five global categories will report report to Singapore-based Manolo Arroyo.

Jul 5, 2018

Malaysia pitch controversy: Client association head says unfair practices “not a rampant issue”

The head of Malaysia's advertisers’ association responds to accusations from the 4As about unethical pitch practices.

Sep 24, 2014

R/GA's prescription for future agencies: Build business ecosystems

SPIKES ASIA - Transformation. Change. They’re big words that are hard to fit in the mouth, but it’s something RG/A has tried to digest with an aggressive approach to unlocking opportunities for its clients and itself.

Oct 7, 2013

Cultural blunders: Brands gone wrong

Everyone makes mistakes. Even marketers. But it’s especially entertaining when we hear of big brands making them.

Jun 14, 2013

CASE STUDY: How Pepsi & chicken-flavored Lay's potato chips were made tastier than they sound

The snack category is extremely cluttered in China, and any new product, even one as innovative as Lay’s Cola Chicken (a localised chip flavour), needs to do something special to stand out.

Apr 12, 2013

Outdoor campaign for Coke illustrates foreign-Chinese connection

SHANGHAI - Coca-Cola has launched ‘Shine’, a new outdoor campaign on bus shelters that ties it to the brand idea of providing "happy energy that connects people" worldwide.