Definitive action and the ability to project stability in uncertain times helped Citibank, DBS, HSBC, Standard Chartered and others achieve favourable perceptions, according to a report from Carma Asia.
The filmmaker claims that the script used by Citibank for its Diwali commercial has been directly lifted from his 2017 film.
A volatile banking category sees Standard Chartered's brand ranking plummet, while AIA elbows out Prudential to steal top insurance brand.
Which of Asia’s Top 1000 brands do consumers deem the most mobile-friendly?
GREATER CHINA - Aprais, a global independent consultancy that specialises in relationships between clients and agencies, has appointed Royce Yuen, a seasoned ad man and former group chairman of Ogilvy Hong Kong and Southern China, to be its first chairman for Greater China.
HONG KONG - Two-year-old local independent agency Etymon Communications & Brand Management Consultants has won a two-year PR contract with Hong Kong Disneyland after a pitch in Q4 against two international PR agencies.
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