Oct 16, 2023

DBS and Citibank banking services outage angers customers in Singapore

DBS suffers brand damage after repeated online service failures due to data center issue.

Jul 4, 2023

How Citi discovered 'True Worth' through brand storytelling

Citi’s latest campaign is driving three in every four new digital clients. Mylene Ong, head of digital sales and marketing at Citi Singapore, shares how the pivot to brand purpose has delivered big results.

Oct 29, 2021

With 'Hidden riches' campaign, Citibank aims to align with changing money habits among Singapore's wealthy

A new wealth-management campaign by MullenLowe highlights how the city-state's residents are looking to manage their wealth differently from previous generations.

May 28, 2021

Have companies followed through on promises made after George Floyd’s death?

Updates from Amazon, Apple, Bank of America, Citibank, General Motors, Reebok, Target and Walmart.

Jun 16, 2020

COVID actions pay off in favourability for banks

Definitive action and the ability to project stability in uncertain times helped Citibank, DBS, HSBC, Standard Chartered and others achieve favourable perceptions, according to a report from Carma Asia.

Nov 1, 2019

Filmmaker sends legal notice to Citibank over similarities in Diwali ad

The filmmaker claims that the script used by Citibank for its Diwali commercial has been directly lifted from his 2017 film.