citibank
DBS and Citibank banking services outage angers customers in Singapore
DBS suffers brand damage after repeated online service failures due to data center issue.
How Citi discovered 'True Worth' through brand storytelling
Citi’s latest campaign is driving three in every four new digital clients. Mylene Ong, head of digital sales and marketing at Citi Singapore, shares how the pivot to brand purpose has delivered big results.
With 'Hidden riches' campaign, Citibank aims to align with changing money habits among Singapore's wealthy
A new wealth-management campaign by MullenLowe highlights how the city-state's residents are looking to manage their wealth differently from previous generations.
Have companies followed through on promises made after George Floyd’s death?
Updates from Amazon, Apple, Bank of America, Citibank, General Motors, Reebok, Target and Walmart.
COVID actions pay off in favourability for banks
Definitive action and the ability to project stability in uncertain times helped Citibank, DBS, HSBC, Standard Chartered and others achieve favourable perceptions, according to a report from Carma Asia.
Filmmaker sends legal notice to Citibank over similarities in Diwali ad
The filmmaker claims that the script used by Citibank for its Diwali commercial has been directly lifted from his 2017 film.
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