Campaign India Team
Nov 1, 2019

Filmmaker sends legal notice to Citibank over similarities in Diwali ad

The filmmaker claims that the script used by Citibank for its Diwali commercial has been directly lifted from his 2017 film.

The writer and director of the 2017 short film, Cup of Tea, is pursuing legal action against Citibank over an ad created for its credit cards this Diwali.

Jitendra Rai claims that the ad has been directly lifted and reproduced from the scenes of his film.   

In Rai's film below, the video begins with a boy stealing a young woman’s bag and running through the village. The...

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