This is the second creative acquisition for Capgemini after buying Rufus Leonard.
The design and experience consultancy under Capgemini rounds out its Asia leadership team with this new hire.
Rapid scaling of the consulting giant’s brand experience arm signals its ambition to compete with the likes of Accenture Interactive in the region.
Inspired by retro Japanese game shows, this campaign by The Works nudges Australians to seek expert advice on tax filing rather than suffer the consequences of doing it themselves.
It's the latest in a series of global McDonald's wins for the reorganized holding company.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins