Jan 26, 2022

Chipotle — ahem, make that Chicotle — partners with BTS Twitter stan account to give fans free food

BTS band members professed their love for Chipotle in a viral video over the weekend.

Sep 17, 2021

K-pop groups: The next great brand collaboration

Marketers are quickly reading up on the colossal fan bases and socially conscious messaging that K-pop groups offer and how they can give brands a direct line to younger consumers.

Jul 13, 2021

Why brands ride the BTS wave in Singapore

TOP OF THE CHARTS: McDonald's, Louis Vuitton, Coca-Cola and Samsung have all seen a spike in business after collaborating with the band.

May 28, 2021

BTS campaign in Asia has been ‘phenomenal’: McDonald’s Asia marketer

Regional marketing director Eugene Lee on the challenges of scaling and localising a mammoth global campaign.

Apr 29, 2021

BTS dances on MC Escher stairs for Smart Communications

A video for the Philippines telco carries a message about perseverance know what? Who cares. Jung Kook, RM, J-hope, Jin, V, Suga and Jimin are all there, and you get to watch them be pretty and dance.

Mar 21, 2021

Garbage Pail Kids pulls ‘BTS Bruisers’ card amid surge in hate crimes against Asians

The card, released on Tuesday, depicted the Korean boy band with bruised faces.