bts
Chipotle — ahem, make that Chicotle — partners with BTS Twitter stan account to give fans free food
BTS band members professed their love for Chipotle in a viral video over the weekend.
K-pop groups: The next great brand collaboration
Marketers are quickly reading up on the colossal fan bases and socially conscious messaging that K-pop groups offer and how they can give brands a direct line to younger consumers.
Why brands ride the BTS wave in Singapore
TOP OF THE CHARTS: McDonald's, Louis Vuitton, Coca-Cola and Samsung have all seen a spike in business after collaborating with the band.
BTS campaign in Asia has been ‘phenomenal’: McDonald’s Asia marketer
Regional marketing director Eugene Lee on the challenges of scaling and localising a mammoth global campaign.
BTS dances on MC Escher stairs for Smart Communications
A video for the Philippines telco carries a message about perseverance and...you know what? Who cares. Jung Kook, RM, J-hope, Jin, V, Suga and Jimin are all there, and you get to watch them be pretty and dance.
Garbage Pail Kids pulls ‘BTS Bruisers’ card amid surge in hate crimes against Asians
The card, released on Tuesday, depicted the Korean boy band with bruised faces.
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