The campaign features a music video filmed from a fan’s point of view to show off features of the new Galaxy Z Flip4 phone.
Of course, J-Hope’s favorite drink Sprite had to be involved.
BTS band members professed their love for Chipotle in a viral video over the weekend.
Marketers are quickly reading up on the colossal fan bases and socially conscious messaging that K-pop groups offer and how they can give brands a direct line to younger consumers.
TOP OF THE CHARTS: McDonald's, Louis Vuitton, Coca-Cola and Samsung have all seen a spike in business after collaborating with the band.
Regional marketing director Eugene Lee on the challenges of scaling and localising a mammoth global campaign.
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