Nov 28, 2023

BTS launches experiential pop-up experience in Singapore

The pop-up store has been held in global cities, including Jakarta, London, Sydney, and now Singapore.

Aug 16, 2023

K-pop partnerships: A win-win for brands and artists or just lazy marketing?

Look around and you'll now see a K-pop celebrity everywhere from the cover of a magazine to a coffee cup. But has it reached the point where attaching a K-pop artist to your brand is simply lazy marketing? Campaign explores the merits of the K-bubble and if it's likely to burst any time soon.

Aug 17, 2022

Samsung creates BTS music video for global OOH campaign

The campaign features a music video filmed from a fan’s point of view to show off features of the new Galaxy Z Flip4 phone.

Jul 14, 2022

BTS' J-Hope names album Jack in the Box. Here's how the US fast food brand responded.

Of course, J-Hope’s favorite drink Sprite had to be involved.

Jan 26, 2022

Chipotle — ahem, make that Chicotle — partners with BTS Twitter stan account to give fans free food

BTS band members professed their love for Chipotle in a viral video over the weekend.

Sep 17, 2021

K-pop groups: The next great brand collaboration

Marketers are quickly reading up on the colossal fan bases and socially conscious messaging that K-pop groups offer and how they can give brands a direct line to younger consumers.