The pop-up store has been held in global cities, including Jakarta, London, Sydney, and now Singapore.
Look around and you'll now see a K-pop celebrity everywhere from the cover of a magazine to a coffee cup. But has it reached the point where attaching a K-pop artist to your brand is simply lazy marketing? Campaign explores the merits of the K-bubble and if it's likely to burst any time soon.
The campaign features a music video filmed from a fan’s point of view to show off features of the new Galaxy Z Flip4 phone.
Of course, J-Hope’s favorite drink Sprite had to be involved.
BTS band members professed their love for Chipotle in a viral video over the weekend.
Marketers are quickly reading up on the colossal fan bases and socially conscious messaging that K-pop groups offer and how they can give brands a direct line to younger consumers.
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