BTS band members professed their love for Chipotle in a viral video over the weekend.
Marketers are quickly reading up on the colossal fan bases and socially conscious messaging that K-pop groups offer and how they can give brands a direct line to younger consumers.
TOP OF THE CHARTS: McDonald's, Louis Vuitton, Coca-Cola and Samsung have all seen a spike in business after collaborating with the band.
Regional marketing director Eugene Lee on the challenges of scaling and localising a mammoth global campaign.
A video for the Philippines telco carries a message about perseverance and...you know what? Who cares. Jung Kook, RM, J-hope, Jin, V, Suga and Jimin are all there, and you get to watch them be pretty and dance.
The card, released on Tuesday, depicted the Korean boy band with bruised faces.
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