bts

Aug 17, 2022

Samsung creates BTS music video for global OOH campaign

The campaign features a music video filmed from a fan’s point of view to show off features of the new Galaxy Z Flip4 phone.

Jul 14, 2022

BTS' J-Hope names album Jack in the Box. Here's how the US fast food brand responded.

Of course, J-Hope’s favorite drink Sprite had to be involved.

Jan 26, 2022

Chipotle — ahem, make that Chicotle — partners with BTS Twitter stan account to give fans free food

BTS band members professed their love for Chipotle in a viral video over the weekend.

Sep 17, 2021

K-pop groups: The next great brand collaboration

Marketers are quickly reading up on the colossal fan bases and socially conscious messaging that K-pop groups offer and how they can give brands a direct line to younger consumers.

Jul 13, 2021

Why brands ride the BTS wave in Singapore

TOP OF THE CHARTS: McDonald's, Louis Vuitton, Coca-Cola and Samsung have all seen a spike in business after collaborating with the band.

May 28, 2021

BTS campaign in Asia has been ‘phenomenal’: McDonald’s Asia marketer

Regional marketing director Eugene Lee on the challenges of scaling and localising a mammoth global campaign.