bts
Samsung creates BTS music video for global OOH campaign
The campaign features a music video filmed from a fan’s point of view to show off features of the new Galaxy Z Flip4 phone.
BTS' J-Hope names album Jack in the Box. Here's how the US fast food brand responded.
Of course, J-Hope’s favorite drink Sprite had to be involved.
Chipotle — ahem, make that Chicotle — partners with BTS Twitter stan account to give fans free food
BTS band members professed their love for Chipotle in a viral video over the weekend.
K-pop groups: The next great brand collaboration
Marketers are quickly reading up on the colossal fan bases and socially conscious messaging that K-pop groups offer and how they can give brands a direct line to younger consumers.
Why brands ride the BTS wave in Singapore
TOP OF THE CHARTS: McDonald's, Louis Vuitton, Coca-Cola and Samsung have all seen a spike in business after collaborating with the band.
BTS campaign in Asia has been ‘phenomenal’: McDonald’s Asia marketer
Regional marketing director Eugene Lee on the challenges of scaling and localising a mammoth global campaign.
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