REBRANDING EXERCISES: The hotel chain makes subtle tweaks to its logo upon its 50th anniversary.
FWD Group's vice president of brand and marketing explains many considerations the company faced, from relatable values to engaging tone of voice, as it moved to ensure a healthy brand for all generations in a digital age.
The new creative includes textured images, memes and new typography.
Superunion creates a unified look for the NTUC house brand.
On first glance, the bank's first brand refresh in six years seems underwhelming compared with previous efforts.
‘Because you can’, a rebranding campaign for Australian budget airline Jetstar, moves away from a focus on cheap tickets to highlight destinations, experiences and the obligatory travel selfies that result.
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