brand refresh

2 days ago

Inside Moderna’s brand refresh

The company wants to emphasize its mission to deliver on the promise of mRNA science.

Dec 16, 2021

Mindshare splits 'mind' and 'share' as part of brand refresh

The GroupM agency says new brand ID is 'next step in its transformation'.

Oct 13, 2021

PHD refreshes brand with audio visual focus

New logo and animation designed by Cosmo Jameson.

Apr 26, 2021

Can you spot the changes in Shangri-La's new brand identity?

REBRANDING EXERCISES: The hotel chain makes subtle tweaks to its logo upon its 50th anniversary.

Mar 25, 2021

Lessons from an insurance brand’s refresh

FWD Group's vice president of brand and marketing explains many considerations the company faced, from relatable values to engaging tone of voice, as it moved to ensure a healthy brand for all generations in a digital age.

Jan 28, 2021

Twitter unveiled a brand refresh (don’t worry, it’s keeping the bird)

The new creative includes textured images, memes and new typography.