brand refresh

Dec 18, 2022

Ford undergoes internal brand transformation

Car marque aims to 'connect emotionally with consumers' with new brand positioning.

Sep 15, 2022

UOB unveils refreshed brand identity and ‘Doing Right By You’ campaign

New brand positioning kicks-off today with a refreshed logo, seal, uniforms and a regional campaign.

Aug 16, 2022

Inside Moderna’s brand refresh

The company wants to emphasize its mission to deliver on the promise of mRNA science.

Dec 16, 2021

Mindshare splits 'mind' and 'share' as part of brand refresh

The GroupM agency says new brand ID is 'next step in its transformation'.

Oct 13, 2021

PHD refreshes brand with audio visual focus

New logo and animation designed by Cosmo Jameson.

Apr 26, 2021

Can you spot the changes in Shangri-La's new brand identity?

REBRANDING EXERCISES: The hotel chain makes subtle tweaks to its logo upon its 50th anniversary.