Car marque aims to 'connect emotionally with consumers' with new brand positioning.
New brand positioning kicks-off today with a refreshed logo, seal, uniforms and a regional campaign.
The company wants to emphasize its mission to deliver on the promise of mRNA science.
The GroupM agency says new brand ID is 'next step in its transformation'.
New logo and animation designed by Cosmo Jameson.
REBRANDING EXERCISES: The hotel chain makes subtle tweaks to its logo upon its 50th anniversary.
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