This is the first brand refresh for Deliveroo since 2016.
Faced with dwindling market shares and an over-saturation of foreign imagery making up their key brand campaigns, Kazakhstan's oldest telco provider revamps their brand persona by using AI to tap into the look, feel and desires of their national consumers.
Car marque aims to 'connect emotionally with consumers' with new brand positioning.
New brand positioning kicks-off today with a refreshed logo, seal, uniforms and a regional campaign.
The company wants to emphasize its mission to deliver on the promise of mRNA science.
The GroupM agency says new brand ID is 'next step in its transformation'.
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