The company wants to emphasize its mission to deliver on the promise of mRNA science.
The GroupM agency says new brand ID is 'next step in its transformation'.
New logo and animation designed by Cosmo Jameson.
REBRANDING EXERCISES: The hotel chain makes subtle tweaks to its logo upon its 50th anniversary.
FWD Group's vice president of brand and marketing explains many considerations the company faced, from relatable values to engaging tone of voice, as it moved to ensure a healthy brand for all generations in a digital age.
The new creative includes textured images, memes and new typography.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins