brand refresh

Apr 26, 2021

Can you spot the changes in Shangri-La's new brand identity?

REBRANDING EXERCISES: The hotel chain makes subtle tweaks to its logo upon its 50th anniversary.

Mar 25, 2021

Lessons from an insurance brand’s refresh

FWD Group's vice president of brand and marketing explains many considerations the company faced, from relatable values to engaging tone of voice, as it moved to ensure a healthy brand for all generations in a digital age.

Jan 28, 2021

Twitter unveiled a brand refresh (don’t worry, it’s keeping the bird)

The new creative includes textured images, memes and new typography.

Oct 29, 2019

New look for FairPrice aims to accentuate quality, origin, nutrition

Superunion creates a unified look for the NTUC house brand.

Jul 12, 2016

NAB promises it's about 'More than money' in new brand campaign

On first glance, the bank's first brand refresh in six years seems underwhelming compared with previous efforts.

Aug 24, 2015

Jetstar's brand refresh shines a light on destinations, selfies and travel experiences

‘Because you can’, a rebranding campaign for Australian budget airline Jetstar, moves away from a focus on cheap tickets to highlight destinations, experiences and the obligatory travel selfies that result.