Despite the slew of idol scandals, brands are still relying on stars like Blackpink and Cai Xukun to drum up excitement for their August drops in China.
The soft-drink maker will lean on the wildly popular Korean girl band to launch limited-edition products and a cross-platform campaign.
The K-pop quartet's ad for the Thai bank, by GreyNJ United, has millions upon millions of views. It is also unwatchable/unlistenable if you're not in the target audience.
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