Mark Wilson explains why a company now focused on cyber-security kept a name that had its moment in the early 2000s, how he reaches B2B decision-makers, and the challenge of finding the right messaging in an industry based on fear.
Time online has increased expectations from Indonesian consumers and brands are responding with beefed up digital investment.
We offer a look at the marketing driving recent titanic shifts in the cell-phone market, including Xiaomi's ascent (at Samsung's expense) in China, and Samsung's ascent (at Blackberry's expense) in Indonesia.
BEIJING & SOUTH CHINA - Oliver Xu, MD of BBDO Beijing, is to resign at the end of August to take up a parallel role at Saatchi & Saatchi Beijing, while the company's ECD at its South China office, Vincent Pang, has left the industry and returned to his home country of Malaysia.
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
Self-confessed technology addict John Merakovsky, managing director for Experian Marketing Services in Asia Pacific, ponders the mental impacts of always-on connections and obsessive social-media usage.
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